Jimmy Gilmore – Writer – Director

Most single-media projects I’ve worked on in the last few years have included an after­thought. “Wouldn’t it be great to use this ______.” For­tu­nately I tend to over shoot things and have had the cre­ative abil­ity to find solu­tions for these after­thoughts. But the aver­age com­mer­cial pro­duc­tion these days usu­ally has lit­tle bud­get for getting […]

For the last 50 years, adver­tis­ing broad­cast and video pro­duc­tion has been an out­sourced process that uti­lizes a vast amount of agency bill­able hours, ven­dors and free­lancers while pro­vid­ing lit­tle direct con­trol over the process for the client. It’s not uncom­mon for a com­mer­cial shoot to rival a movie pro­duc­tion with the num­ber of crew […]

A study by Cisco VNI states that by 2014 90% of web traf­fic will be video. You might want to read that again. And no, it’s not a typo. This is prob­a­bly one of the more shock­ing num­bers on the rise of video on the Web but maybe not the only one that will amaze you: Did […]

I don’t usu­ally blog about per­sonal things. I usu­ally post about per­sonal stuff on Face­book. But this is one of those few times that the per­sonal and pro­fes­sional are one. Over the last cou­ple years my pro­fes­sional direc­tion has changed slightly. No longer just writ­ing copy for ads and social media, I began edit­ing and then […]

Back in the 50s, cut­ting edge adver­tis­ing was inspired by sci­ence and research. Agen­cies like Ted Bates stud­ied con­sumer behav­ior and attempted to manip­u­late con­sumers con­sumers into buy­ing prod­ucts with sci­ence rather than inspir­ing them thought­ful com­mu­ni­ca­tion. For­tu­nately Bill Bern­bach and the cre­ative rev­o­lu­tion came along and showed us a bet­ter way in where the […]

Back in the 90s I was on a list serve (remem­ber those?) on the con­ver­gence of media. The think­ing back then was that sooner or later tele­vi­sion would no longer be bound to the liv­ing room and that the Web wouldn’t be bound to the desk­top. They would con­verge. If con­tent could be deliv­ered at […]

Engage­ment is a term that has been used so much in the last cou­ple years by mar­keters it’s start­ing to loose it’s mean­ing. It’s become a short­hand for do some­thing “social.” But engage­ment at it’s best is an emo­tional involve­ment or com­mit­ment between two par­ties. Unfor­tu­nately, com­mit­ment is some­thing many mar­keters only expect of their […]