When initially discussing social media with clients, often the first thing brought up is using Twitter or Facebook as an outgoing tool to push their advertising messages. If you’re thinking about social media from a traditional marketing perspective, there’s nothing wrong with this concept. It’s obviously a cheap media buy, and we all know that …
Agencies have heard loudly that serving the same old sauce isn’t going to land new clients and keep old ones. Things have to change soI’m going to go way out on a limb and make some predictions.
Posted late because, hey, I’m busy. I think this is the story of the week just because it’s such a good example of both what is wrong and why there is hope for the social web. A PR firm, Reverb Communication, was busted for gaming the iPhone app store. They seem pretty unapologetic about their behavior …
Image via CrunchBase Notice this doesn’t say “Top Ten.” Just ten things, as a modest practitioner of copy and social media, I think aren’t obvious to people coming to social media from advertising. I expect some people will have a few problems with this list. That should be expected, we are still defining social media. …
