Share Image by Getty Images via Daylife This post is the over-due follow up to this one. It took awhile to write not just because I’ve been busy but because I wanted to add to the conversation when other people have already written great comparisons of the social media tools available. Plus there are some smart people …
Tag Archives: Web
What does real engagement mean? A change of mindset.
Share Engagement is a term that has been used so much in the last couple years by marketers it’s starting to loose it’s meaning. It’s become a shorthand for do something “social.” But engagement at it’s best is an emotional involvement or commitment between two parties. Unfortunately, commitment is something many marketers only expect of …
Halfway-serious webvertising predictions for 2010
Share Most predictions are either easy, safe, or just wrong. So why not add a few more to the list? I dare you to go on the record on which ones of these are wrong. Mobile Web will become even bigger. The kids will continue to text at an alarming rate — it’s private you know. Social …
Social media monitoring software selection: Why we chose Social Radar.
A short post on why we selected Social Radar as our social media monitoring software.
Think TV Is Dead? You must still be looking at the idiot box.
Share I can’t tell you how many people have told me in the last year that TV is dead. Unlike the changes we’re seeing in printed media, this couldn’t be further from reality. Nevertheless, the way we’re watching TV has changed. But there are some misconceptions about the way we’re watching TV. For example, that …
Don’t start your social media effort with a Facebook page
Share When initially discussing social media with clients, often the first thing brought up is using Twitter or Facebook as an outgoing tool to push their advertising messages. If you’re thinking about social media from a traditional marketing perspective, there’s nothing wrong with this concept. It’s obviously a cheap media buy, and we all know …
Four predictions on the future of advertising. Yes, there is one.
Agencies have heard loudly that serving the same old sauce isn’t going to land new clients and keep old ones. Things have to change soI’m going to go way out on a limb and make some predictions.
