Tag Archives: Web

Facebook, privacy and few helpful tools

Over ten years ago, Sun’s CEO told us to “You have zero pri­vacy any­way. Get over it.” In a few cir­cles Face­book is becom­ing about as trusted as BP or Phillip Mor­ris. And in my opin­ion, this is jus­ti­fied. While I agree with Scott McNeally’s assess­ment, I don’t agree with his sen­ti­ment. We shouldn’t get

Great big exciting changes in the next couple weeks

I don’t usu­ally blog about per­sonal things. I usu­ally post about per­sonal stuff on Face­book. But this is one of those few times that the per­sonal and pro­fes­sional are one. Over the last cou­ple years my pro­fes­sional direc­tion has changed slightly. No longer just writ­ing copy for ads and social media, I began edit­ing and then

Evaluating Social Media Monitoring Tools. Do I really need all that?

Image by Getty Images via Daylife This post is the over-due fol­low up to this one. It took awhile to write not just because I’ve been busy but because I wanted to add to the con­ver­sa­tion when other peo­ple have already writ­ten great com­par­isons of the social media tools avail­able. Plus there are some smart peo­ple writ­ing

Managing the noise. What to do about Twitter overload.

Image via Wikipedia So you have already drunk the Twit­ter Koolaide. You’ve been tweet­ing awhile and now you have a few hun­dred fol­low­ers and are fol­low­ing more peo­ple than you can keep track of using Twitter.com on your browser. And you’re begin­ning to feel that you’re prob­a­bly not get­ting all that you could out of

What does real engagement mean? A change of mindset.

Engage­ment is a term that has been used so much in the last cou­ple years by mar­keters it’s start­ing to loose it’s mean­ing. It’s become a short­hand for do some­thing “social.” But engage­ment at it’s best is an emo­tional involve­ment or com­mit­ment between two par­ties. Unfor­tu­nately, com­mit­ment is some­thing many mar­keters only expect of their

Halfway-serious webvertising predictions for 2010

Most pre­dic­tions are either easy, safe, or just wrong. So why not add a few more to the list? I dare you to go on the record on which ones of these are wrong. Mobile Web will become even big­ger. The kids will con­tinue to text at an alarm­ing rate — it’s pri­vate you know. Social media

Social media monitoring software selection: Why we chose Social Radar.

A short post on why we selected Social Radar as our social media mon­i­tor­ing software.

What I learned at BlogWell Atlanta

I’ve already posted on the 10,000 foot view, so I wanted to get at about what I actu­ally learned Blog­Well Atlanta. Andy Ser­novitz had some impor­tant points on ethics and dis­clo­sure. He out­lined dan­gers to a brand of not hav­ing clear, legal agree­ments with ven­dors act­ing on a brand’s behalf and opined that the new

Quick take on BlogWell

As an agency pro­fes­sional, I really enjoyed Blog­Well. It pro­vided a great insight into how social media efforts are viewed, inte­grated, and deployed by big brands. There was a lot of learn­ing to be had from the indi­vid­ual pre­sen­ters which I’ll go into in a later post. But there were a few 10,000-foot view take

Think TV Is Dead? You must still be looking at the idiot box.

I can’t tell you how many peo­ple have told me in the last year that TV is dead. Unlike the changes we’re see­ing in printed media, this couldn’t be fur­ther from real­ity. Nev­er­the­less, the way we’re watch­ing TV has changed. But there are some mis­con­cep­tions about the way we’re watch­ing TV. For exam­ple, that every­one