Share This series begins here. I really love my Illy Coffee. Really, I do. But I’m not a fan of it on Facebook and I don’t even know if I could follow it on Twitter – and I follow a lot of people. Heck, if I could get a coupon or something for the simple …
Tag Archives: Web 2.0
27 tips for business tweeters. Or a Twitter cheat sheet.
Share Image via CrunchBase A few months ago a client asked for a cheat sheet on how to uses social media tools. Here’s more or less what I gave them on Twitter. See something important missing, let me know and I’ll add it. Note: This list isn’t a substitute for a strategy. Follow some good …
Social Media good energy vs hippie crystals and social media posers
Share Image by TitaniumDreads via Flickr I’m going to date myself. When I was in college, in the late 80s, The Grateful Dead were having their second hey day. People were sick of hard-core punk and were ready for an acid flashback and some Quaaludes. This meant too many bongs and tie dies on campus …
Look Pa, the Internets all grown up. Or if you’re an traditional ad agency, you just might be f’d.
Share Image via Wikipedia 70% of your target audience uses the mobile web %50 is on FB %60 reads blogs %50 watch online video regularly 30% is on Twitter Only 12% watch American Idol Ed. Note: This is not a far fetched Are you really going to run another television campaign just like last years? Are you going …
Brands in social media don’t need to be too friendly. But they better damn sell me.
Share Image by cromacom via Flickr So much of what is discussed in social media revolves around engagement in terms of interacting with the brand as one would a friend. What we forget is there have been offline models for decades, and even centuries, of how business relationships should work — ironically they have nothing …
Time to stop pussy footing, creative folks.
Share Image by musha68000 via Flickr I’m a copywriter and also a social media guy. So a post by Jim Mitchem got me fired up last week. And it also got me thinking about the role that creative folks are playing in the social space right now. The reality is we’re not doing all that …
What does real engagement mean? A change of mindset.
Share Engagement is a term that has been used so much in the last couple years by marketers it’s starting to loose it’s meaning. It’s become a shorthand for do something “social.” But engagement at it’s best is an emotional involvement or commitment between two parties. Unfortunately, commitment is something many marketers only expect of …
Halfway-serious webvertising predictions for 2010
Share Most predictions are either easy, safe, or just wrong. So why not add a few more to the list? I dare you to go on the record on which ones of these are wrong. Mobile Web will become even bigger. The kids will continue to text at an alarming rate — it’s private you know. Social …
Google Wave is not a replacement for email. Or a case for Gmail.
Share Finally got my Wave invite and I have a first impression. Google has made the case that Wave is what email would have been been had it been built with today’s technology. But Google Wave strikes me more as a collaboration tool rather than a replacement for email. Frankly, I know a lot of …
