Jimmy Gilmore – Writer – Director

Ok, so I stole the “col­lab­o­ra­tion is the new com­pe­ti­tion” hook from Alex Bogusky, a true sage of our indus­try. You can read about his inter­pre­ta­tions of this phrase on his site, but let me take a moment to explain how it affects my busi­ness oper­a­tionally and one way I think it effects every­one involved […]

A year ago I began a jour­ney that started at my for­mer employer. My job tran­si­tioned from being sim­ply a writer to a video con­tent cre­ator. Not only did I love this new role, I dis­cov­ered I had a real pas­sion for it. I also believed in what I was doing. It was the right thing […]

This series begins here. I really love my Illy Cof­fee. Really,  I do. But I’m not a fan of it on Face­book and I don’t even know if I could fol­low it on Twit­ter – and I fol­low a lot of peo­ple. Heck, if I could get a coupon or some­thing for the sim­ple act […]

Image via Crunch­Base A few months ago a client asked for a cheat sheet on how to uses social media tools. Here’s more or less what I gave them on Twit­ter. See some­thing impor­tant miss­ing, let me know and I’ll add it. Note: This list isn’t a sub­sti­tute for a strat­egy. Fol­low some good tweeters […]

Image by Tita­ni­um­Dreads via Flickr I’m going to date myself. When I was in col­lege, in the late 80s, The Grate­ful Dead were hav­ing their sec­ond hey day. Peo­ple were sick of hard-core punk and were ready for an acid flash­back and some Quaaludes. This meant too many bongs and tie dies on cam­pus owned […]

Image via Wikipedia 70% of your tar­get audi­ence uses the mobile web %50 is on FB %60 reads blogs %50 watch online video reg­u­larly 30% is on Twit­ter Only 12% watch Amer­i­can Idol Ed. Note: This is not a far fetched Are you really going to run another tele­vi­sion cam­paign just like last years? Are you going to […]

Image by cro­ma­com via Flickr So much of what is dis­cussed in social media revolves around engage­ment in terms of inter­act­ing with the brand as one would a friend. What we for­get is there have been offline mod­els for decades, and even cen­turies, of how busi­ness rela­tion­ships should work — iron­i­cally they have noth­ing to […]

Image by musha68000 via Flickr I’m a copy­writer and also a social media guy. So a post by Jim Mitchem got me fired up last week. And it also got me think­ing about the role that cre­ative folks are play­ing in the social space right now. The real­ity is we’re not doing all that much […]

Image via Wikipedia So you have already drunk the Twit­ter Koolaide. You’ve been tweet­ing awhile and now you have a few hun­dred fol­low­ers and are fol­low­ing more peo­ple than you can keep track of using Twitter.com on your browser. And you’re begin­ning to feel that you’re prob­a­bly not get­ting all that you could out of […]

Engage­ment is a term that has been used so much in the last cou­ple years by mar­keters it’s start­ing to loose it’s mean­ing. It’s become a short­hand for do some­thing “social.” But engage­ment at it’s best is an emo­tional involve­ment or com­mit­ment between two par­ties. Unfor­tu­nately, com­mit­ment is some­thing many mar­keters only expect of their […]