Tag Archives: Web 2.0

The love spectrum. Or I love Illy Coffee but I don’t want to marry it.

Share This series begins here. I really love my Illy Cof­fee. Really,  I do. But I’m not a fan of it on Face­book and I don’t even know if I could fol­low it on Twit­ter – and I fol­low a lot of peo­ple. Heck, if I could get a coupon or some­thing for the sim­ple

27 tips for business tweeters. Or a Twitter cheat sheet.

Share Image via Crunch­Base A few months ago a client asked for a cheat sheet on how to uses social media tools. Here’s more or less what I gave them on Twit­ter. See some­thing impor­tant miss­ing, let me know and I’ll add it. Note: This list isn’t a sub­sti­tute for a strat­egy. Fol­low some good

Social Media good energy vs hippie crystals and social media posers

Share Image by Tita­ni­um­Dreads via Flickr I’m going to date myself. When I was in col­lege, in the late 80s, The Grate­ful Dead were hav­ing their sec­ond hey day. Peo­ple were sick of hard-core punk and were ready for an acid flash­back and some Quaaludes. This meant too many bongs and tie dies on cam­pus

Look Pa, the Internets all grown up. Or if you’re an traditional ad agency, you just might be f’d.

Share Image via Wikipedia 70% of your tar­get audi­ence uses the mobile web %50 is on FB %60 reads blogs %50 watch online video reg­u­larly 30% is on Twit­ter Only 12% watch Amer­i­can Idol Ed. Note: This is not a far fetched Are you really going to run another tele­vi­sion cam­paign just like last years? Are you going

Brands in social media don’t need to be too friendly. But they better damn sell me.

Share Image by cro­ma­com via Flickr So much of what is dis­cussed in social media revolves around engage­ment in terms of inter­act­ing with the brand as one would a friend. What we for­get is there have been offline mod­els for decades, and even cen­turies, of how busi­ness rela­tion­ships should work — iron­i­cally they have noth­ing

Time to stop pussy footing, creative folks.

Share Image by musha68000 via Flickr I’m a copy­writer and also a social media guy. So a post by Jim Mitchem got me fired up last week. And it also got me think­ing about the role that cre­ative folks are play­ing in the social space right now. The real­ity is we’re not doing all that

Managing the noise. What to do about Twitter overload.

Share Image via Wikipedia So you have already drunk the Twit­ter Koolaide. You’ve been tweet­ing awhile and now you have a few hun­dred fol­low­ers and are fol­low­ing more peo­ple than you can keep track of using Twitter.com on your browser. And you’re begin­ning to feel that you’re prob­a­bly not get­ting all that you could out

What does real engagement mean? A change of mindset.

Share Engage­ment is a term that has been used so much in the last cou­ple years by mar­keters it’s start­ing to loose it’s mean­ing. It’s become a short­hand for do some­thing “social.” But engage­ment at it’s best is an emo­tional involve­ment or com­mit­ment between two par­ties. Unfor­tu­nately, com­mit­ment is some­thing many mar­keters only expect of

Halfway-serious webvertising predictions for 2010

Share Most pre­dic­tions are either easy, safe, or just wrong. So why not add a few more to the list? I dare you to go on the record on which ones of these are wrong. Mobile Web will become even big­ger. The kids will con­tinue to text at an alarm­ing rate — it’s pri­vate you know. Social

Google Wave is not a replacement for email. Or a case for Gmail.

Share Finally got my Wave invite and I have a first impres­sion. Google has made the case that Wave is what email would have been been had it been built with today’s tech­nol­ogy. But Google Wave strikes me more as a col­lab­o­ra­tion tool rather than a replace­ment for email. Frankly, I know a lot of