Tag Archives: Unique Selling Position

Is content the future of advertising?

Image by neoni­hil via Flickr I’m writ­ing this from the set. I’m a day and a half into the pro­duc­tion of a series of infor­ma­tional videos for a B2B client. Trust me, if you’re not in the auto­mo­tive whole­sale remar­ket­ing busi­ness, you prob­a­bly won’t ever want to see them. And that’s totally fine. Over the