Tag Archives: Twitter

Halfway-serious webvertising predictions for 2010

Most pre­dic­tions are either easy, safe, or just wrong. So why not add a few more to the list? I dare you to go on the record on which ones of these are wrong. Mobile Web will become even big­ger. The kids will con­tinue to text at an alarm­ing rate — it’s pri­vate you know. Social media

How’s your online personal brand doing? Or what we can learn from Tiger Woods.

This train wreck that’s been hap­pen­ing on all the gos­sip sites, new chan­nels, and sports out­lets should be dri­ving two things home to every­one who lives in the dig­i­tal age. There is no pri­vacy and can’t con­trol your per­sonal brand. So what if you’re not Tiger Woods with mil­lions of dol­lars of endorse­ments to worry about?

It takes more than a wow to keep people excited

Image by danor­bit. via Flickr The lat­est tech­nol­ogy to get peo­ple all hot and both­ered in mobile web mar­ket­ing is aug­mented real­ity. Because the tech­nol­ogy is so new we don’t require any cre­ativ­ity from the peo­ple employ­ing the medium other than than just using it pro­fi­ciently. This is going to change rapidly with all Web

When employees tweet their mouth off

You knew it would hap­pen. An employee was gonna blow a gas­ket on Twit­ter. So now you’re think­ing maybe this social media thing needs to be clamped down on. And just when it was start­ing to pay off too. Well did you plan for when the implo­sion hap­pens? You’ve got a plan for work­place acci­dents, legal

Return to Normalcy?

War­ren G Hard­ing ran for pres­i­dent for promis­ing a “return to nor­malcy.” The word nor­malcy didn’t sound nor­mal back then either. But his slo­gan did tap into the uncer­tainty and rapid change of the time. They’d just gone through a war in which the rules had changed thanks to a tech­no­log­i­cal trans­for­ma­tion. The whole coun­try had

Nobody Knows Everything

I was talk­ing with a group of social media folks about met­rics the other day and it made me think of a famous quote by William Gold­man, the Hol­ly­wood screen­writer “Nobody knows any­thing.” Gold­man was talk­ing about how nobody in Hol­ly­wood knows if a movie is going to do well. There are just so many

New Media Atlanta and the BackNoise controversy

My first expe­ri­ence with Bac­kNoise ever was three weeks ago at the New Media Atlanta con­fer­ence. Bac­kNoise is a web­site that allows peo­ple watch­ing an event to pro­vide a run­ning com­men­tary of what is hap­pen­ing. They can do it anony­mously or, if they choose, com­ment using their name. What this pro­vided was a win­dow into what