Tag Archives: TV

Halfway-serious webvertising predictions for 2010

Share Most pre­dic­tions are either easy, safe, or just wrong. So why not add a few more to the list? I dare you to go on the record on which ones of these are wrong. Mobile Web will become even big­ger. The kids will con­tinue to text at an alarm­ing rate — it’s pri­vate you know. Social …

December 29, 2009 – 1:09 pm | By Jimmy Gilmore | Posted in advertising, future | Tagged , , , , , , , , | View Comments

Is content the future of advertising?

Share Image by neoni­hil via Flickr I’m writ­ing this from the set. I’m a day and a half into the pro­duc­tion of a series of infor­ma­tional videos for a B2B client. Trust me, if you’re not in the auto­mo­tive whole­sale remar­ket­ing busi­ness, you prob­a­bly won’t ever want to see them. And that’s totally fine. Over …

November 24, 2009 – 1:08 pm | By Jimmy Gilmore | Posted in Web 2.0, future | Tagged , , , , , , | View Comments

Think TV Is Dead? You must still be looking at the idiot box.

Share I can’t tell you how many peo­ple have told me in the last year that TV is dead. Unlike the changes we’re see­ing in printed media, this couldn’t be fur­ther from real­ity. Nev­er­the­less, the way we’re watch­ing TV has changed. But there are some mis­con­cep­tions about the way we’re watch­ing TV. For exam­ple, that …

September 28, 2009 – 10:15 am | By Jimmy Gilmore | Posted in advertising | Tagged , , , , , | View Comments

Four predictions on the future of advertising. Yes, there is one.

Agen­cies have heard loudly that serv­ing the same old sauce isn’t going to land new clients and keep old ones. Things have to change soI’m going to go way out on a limb and make some predictions.

September 1, 2009 – 10:26 pm | By jimmygilmore | Posted in future | Tagged , , , , | View Comments