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Personal time. Sometimes you have to take some from social media too.

Tuesday, July 6th, 2010

It’s been a few weeks since I posted here and for good rea­son. But this really isn’t the time or place to talk about it. (If you’re my Face­book friend and you know me per­son­ally, you already know why I haven’t posted.) I’ve writ­ten here before about the need to post fre­quently and main­tain a  […]

Browser based Twitter apps. A down-and-dirty review.

Wednesday, April 28th, 2010

Image via Wikipedia Note: A few weeks ago a pub­lished a review of desk­top Twit­ter apps. Desk­top Twit­ter apps are great but browser based clients are pretty darn robust these days too and cer­tainly wor­thy of your con­sid­er­a­tion. A col­league of mine was recently hav­ing prob­lems with her AIR app func­tion­ing prop­erly and switched to a […]

Why are you so flaky online? Or 6 simple ways to maintain a consistent presence.

Tuesday, April 13th, 2010

Image via Wikipedia I know peo­ple who are bright, ener­getic and engaged in per­son but don’t come off that way online. They have Face­book pro­files that are never updated and Twit­ter accounts they haven’t posted to in weeks. Or worse, a blog that has gone entirely dark for months. Sure it’s hard to keep up […]

Is your brand a community?

Tuesday, March 23rd, 2010

Image by Meer via Flickr A com­mu­nity is a place where peo­ple come to gather, do things for each other and orga­nize around com­mon ideals and goals. In com­mu­ni­ties, peo­ple build trust and cre­ate rela­tion­ships that hope­fully last life­times and maybe even gen­er­a­tions. Does this sound like your busi­ness? Maybe or maybe not. But it […]

B2B Linkedin cheat sheet">23 Linkedin Tips. Or a B2B Linkedin cheat sheet

Tuesday, March 9th, 2010

Image via Crunch­Base Edi­tors Note: This is another post in my series of cheat sheets. These were ini­tially cre­ated to aid a client but I thought they would be use­ful for oth­ers and decided to share them here. Would you believe Linkedin is one of the top traf­fic gen­er­a­tors for our agency blog and our corporate […]

The all-powerful customer and why you shouldn’t “friend” her.

Tuesday, March 2nd, 2010

Image by mark sebas­t­ian via Flickr In pre­vi­ous posts, I’ve talked about rela­tion­ships in social media and why I think “friends” is the wrong way to think about a brand’s rela­tion­ship with their cus­tomers. The old rela­tion­ship model wasn’t bro­ken. It’s just evolved as cus­tomer con­tacts have moved to new envi­ron­ments. And this has made […]

The love spectrum. Or I love Illy Coffee but I don’t want to marry it.

Wednesday, February 24th, 2010

This series begins here. I really love my Illy Cof­fee. Really,  I do. But I’m not a fan of it on Face­book and I don’t even know if I could fol­low it on Twit­ter – and I fol­low a lot of peo­ple. Heck, if I could get a coupon or some­thing for the sim­ple act […]

Fat guys now just fat guys online. Or where did all the hot-nerdy-online-women-with-male-personalities go?

Sunday, February 21st, 2010

Image by Jonathan Har­ford via Flickr Not so long ago, back when Sec­ond Life was the next com­ing, the com­mon belief was peo­ple didn’t want to be them­selves online. They wanted to be some­one bet­ter, some­one a dif­fer­ent sex, some­one with a bet­ter job and more money or all of the above. A lot has changed […]

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