Tag Archives: social media

Lost. Is everyone feeling as let down as me? Let’s find out.

What I found to be a rather dis­ap­point­ing finale to ABC’s Lost is per­fect time for a lit­tle sen­ti­ment analy­sis fun using the social media mon­i­tor­ing tool Social Radar. What do I expect to see after the end a show that was much loved show? I’m expect­ing to see a real dive in some pretty pos­i­tive

Learning can be painful. But should’t we welcome the pain?

Image by deb­cll via Flickr Watch­ing my two and four-year-old daugh­ters learn about life can be a lit­tle dis­con­cert­ing at times. They fall down try­ing to do some­thing new, cry because they’re frus­trated with a dif­fi­cult task, or they try to get mommy to do it because it’s hard. As adults, we for­get how painful real

Why are you so flaky online? Or 6 simple ways to maintain a consistent presence.

Image via Wikipedia I know peo­ple who are bright, ener­getic and engaged in per­son but don’t come off that way online. They have Face­book pro­files that are never updated and Twit­ter accounts they haven’t posted to in weeks. Or worse, a blog that has gone entirely dark for months. Sure it’s hard to keep up

Is your brand a community?

Image by Meer via Flickr A com­mu­nity is a place where peo­ple come to gather, do things for each other and orga­nize around com­mon ideals and goals. In com­mu­ni­ties, peo­ple build trust and cre­ate rela­tion­ships that hope­fully last life­times and maybe even gen­er­a­tions. Does this sound like your busi­ness? Maybe or maybe not. But it

Desktop twitter apps. A down-and-dirty review.

Image via Crunch­Base If you’re still using Twit­ter from Twitter.com, I have to say you’re mak­ing it hard on your­self and you’re not get­ting all you can out of it. Desk­top apps are one way to make it eas­ier to track fol­low­ers, respond, orga­nize and mon­i­tor your pro­file or brand. I usu­ally make an effort to

When uncertainty makes things hard, become elastic

Image by pt via Flickr The world is a scary place when no one knows what’s going to hap­pen next. All the mod­els that told us how the econ­omy and mar­kets would behave aren’t work­ing. It’s time for all of us to change but no one knows exactly how. But if you resist change, chances

Social currency is the new capital

Image by Jim Lin­wood via Flickr Have you worked your ass off so you could get to a place where peo­ple have to come to you? Does you chest well up with pride because you’re an really impor­tant guy or gal?  You’ve got money, pres­tige, things and even a fancy title. Maybe you even belong

Social media policies and why you need one

Image by Getty Images via Daylife Just because you’re not ready for social media mar­ket­ing doesn’t mean you can put off estab­lish­ing a social media pol­icy for your busi­ness. Your employ­ees and cus­tomers are already active on social net­works, sooner or later they’ll engage. Arti­cle con­tin­ues on the Kil­gan­non Says Blog.

23 Linkedin Tips. Or a B2B Linkedin cheat sheet

Image via Crunch­Base Edi­tors Note: This is another post in my series of cheat sheets. These were ini­tially cre­ated to aid a client but I thought they would be use­ful for oth­ers and decided to share them here. Would you believe Linkedin is one of the top traf­fic gen­er­a­tors for our agency blog and our cor­po­rate

The all-powerful customer and why you shouldn’t “friend” her.

Image by mark sebas­t­ian via Flickr In pre­vi­ous posts, I’ve talked about rela­tion­ships in social media and why I think “friends” is the wrong way to think about a brand’s rela­tion­ship with their cus­tomers. The old rela­tion­ship model wasn’t bro­ken. It’s just evolved as cus­tomer con­tacts have moved to new envi­ron­ments. And this has made