Tag Archives: social media

Turning the tables at the agency with social media

Share Prob­a­bly the most fun thing about the agency embrac­ing social media has been the inter­nal learn­ing around the agency’s blog. Along with Jonathan, I play a cen­tral role in edit­ing and admin­is­trat­ing it. Being a copy­writer, you may think I’m going “yeah, it’s funny to see an AE strug­gle with the blank page.” (It’s not,

New post on Agency Blog — Thank you for sharing

Share Part of the creative’s job these days is to develop ways to encour­age shar­ing a new cam­paign. It’s no longer enough to cre­ate bril­liant cre­ative that con­nects with the audi­ence. Now, cre­ative needs to be so pow­er­ful that it encour­ages “engage­ment” and “shar­ing.” Read the rest here.

Personal time. Sometimes you have to take some from social media too.

Share It’s been a few weeks since I posted here and for good rea­son. But this really isn’t the time or place to talk about it. (If you’re my Face­book friend and you know me per­son­ally, you already know why I haven’t posted.) I’ve writ­ten here before about the need to post fre­quently and main­tain

Idol Predictomatic. Social media monitoring American Idol prediction.

Share I haven’t watched much of Amer­i­can Idol. I’m really not a fan of the sign­ing but I am a fan of using social media to pre­dict pop­u­lar­ity con­tests. So lets give it a go. First lets look at sen­ti­ment. Seems my taste for indie rock (and not pop bal­lads) isn’t shared by every­one. Sen­ti­ment for

Lost. Is everyone feeling as let down as me? Let’s find out.

Share What I found to be a rather dis­ap­point­ing finale to ABC’s Lost is per­fect time for a lit­tle sen­ti­ment analy­sis fun using the social media mon­i­tor­ing tool Social Radar. What do I expect to see after the end a show that was much loved show? I’m expect­ing to see a real dive in some pretty

Learning can be painful. But should’t we welcome the pain?

Share Image by deb­cll via Flickr Watch­ing my two and four-year-old daugh­ters learn about life can be a lit­tle dis­con­cert­ing at times. They fall down try­ing to do some­thing new, cry because they’re frus­trated with a dif­fi­cult task, or they try to get mommy to do it because it’s hard. As adults, we for­get how painful

Why are you so flaky online? Or 6 simple ways to maintain a consistent presence.

Share Image via Wikipedia I know peo­ple who are bright, ener­getic and engaged in per­son but don’t come off that way online. They have Face­book pro­files that are never updated and Twit­ter accounts they haven’t posted to in weeks. Or worse, a blog that has gone entirely dark for months. Sure it’s hard to keep

Is your brand a community?

Share Image by Meer via Flickr A com­mu­nity is a place where peo­ple come to gather, do things for each other and orga­nize around com­mon ideals and goals. In com­mu­ni­ties, peo­ple build trust and cre­ate rela­tion­ships that hope­fully last life­times and maybe even gen­er­a­tions. Does this sound like your busi­ness? Maybe or maybe not. But

Desktop twitter apps. A down-and-dirty review.

Share Image via Crunch­Base If you’re still using Twit­ter from Twitter.com, I have to say you’re mak­ing it hard on your­self and you’re not get­ting all you can out of it. Desk­top apps are one way to make it eas­ier to track fol­low­ers, respond, orga­nize and mon­i­tor your pro­file or brand. I usu­ally make an effort

When uncertainty makes things hard, become elastic

Share Image by pt via Flickr The world is a scary place when no one knows what’s going to hap­pen next. All the mod­els that told us how the econ­omy and mar­kets would behave aren’t work­ing. It’s time for all of us to change but no one knows exactly how. But if you resist change,