Jimmy Gilmore – Writer – Director

Engage­ment is a term that has been used so much in the last cou­ple years by mar­keters it’s start­ing to loose it’s mean­ing. It’s become a short­hand for do some­thing “social.” But engage­ment at it’s best is an emo­tional involve­ment or com­mit­ment between two par­ties. Unfor­tu­nately, com­mit­ment is some­thing many mar­keters only expect of their …