Tag Archives: risk vs reward

The risk reward index. Or are you trying hard enough to embarras yourself?

Share Back in the days when I used to pro­duce a lot of tele­vi­sion spots, I sat through hun­dreds and hun­dreds of the most awk­ward audi­tions. Some were more like an Amer­i­can Idol out­takes show than you’d like to believe. Why? Because actors are will­ing to take huge risks to get an oppor­tu­nity to do