Jimmy Gilmore – Writer – Director

One of the first things you learn as a copy­writer is that bor­rowed inter­est is a lame way to engage a con­sumer. What is bor­rowed inter­est? It is bor­row­ing inter­est from a celebrity or some­thing per­ceived as inter­est­ing, like skate­boards or super­heros and attach­ing it to a prod­uct with no log­i­cal tie. Sex may have […]