Tag Archives: New Media Atlanta

Brands in social media don’t need to be too friendly. But they better damn sell me.

Share Image by cro­ma­com via Flickr So much of what is dis­cussed in social media revolves around engage­ment in terms of inter­act­ing with the brand as one would a friend. What we for­get is there have been offline mod­els for decades, and even cen­turies, of how busi­ness rela­tion­ships should work — iron­i­cally they have noth­ing …

February 16, 2010 – 4:14 pm | By Jimmy Gilmore | Posted in advertising, social media | Tagged , , , | View Comments

New Media Atlanta and the BackNoise controversy

Share My first expe­ri­ence with Bac­kNoise ever was three weeks ago at the New Media Atlanta con­fer­ence. Bac­kNoise is a web­site that allows peo­ple watch­ing an event to pro­vide a run­ning com­men­tary of what is hap­pen­ing. They can do it anony­mously or, if they choose, com­ment using their name. What this pro­vided was a win­dow into …

October 12, 2009 – 5:45 pm | By Jimmy Gilmore | Posted in Web 2.0 | Tagged , , , , , | View Comments