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From the agency blog: Nine reasons the media revolution is really an evolution.

Monday, June 20th, 2011

A recent arti­cle I wrote for my for­mer employer’s blog: Stu­dios are report­ing the biggest Memo­r­ial Day week­end ever.  Why is this impor­tant? The adver­tis­ing indus­try is con­sumed these days with arti­cles about the “chang­ing” media land­scape, detail­ing why it will never be the same. While it’s impor­tant that we keep up with the advancement […]

What tribe are you? Tribalization of media and audiance.

Saturday, January 23rd, 2010

I was recently asked what was the biggest change in the last decade. I thought: easy, tri­bi­liza­tion. Mar­shall McLuhan pre­dicted it and it hap­pened. Peo­ple feel more con­nected these days but actu­ally they’re less con­nected as a whole. They’re now organ­i­cally build­ing tribes and speak­ing to each other in their own coded lan­guage. Turn on […]

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