Tag Archives: media

What tribe are you? Tribalization of media and audiance.

Share I was recently asked what was the biggest change in the last decade. I thought: easy, tri­bi­liza­tion. Mar­shall McLuhan pre­dicted it and it hap­pened. Peo­ple feel more con­nected these days but actu­ally they’re less con­nected as a whole. They’re now organ­i­cally build­ing tribes and speak­ing to each other in their own coded lan­guage. Turn