Tag Archives: marketing

Shattered. It’s time to re-imagine.

I don’t know a sin­gle per­son in my pro­fes­sion of adver­tis­ing, or in an ancil­lary field, who isn’t work­ing much harder for the same or less money then they were a few years ago. Most indus­tries have been hit real hard. But mar­ket­ing and adver­tis­ing pro­fes­sion­als got it right in the teeth. Mar­ket­ing depart­ments are now

27 tips for business tweeters. Or a Twitter cheat sheet.

Image via Crunch­Base A few months ago a client asked for a cheat sheet on how to uses social media tools. Here’s more or less what I gave them on Twit­ter. See some­thing impor­tant miss­ing, let me know and I’ll add it. Note: This list isn’t a sub­sti­tute for a strat­egy. Fol­low some good tweet­ers

Top 10 signs you’re a douchey agency type?

Image by Tacit Requiem via Flickr Now more than ever, we agency pro­fes­sion­als can­not afford to have cliche’ agency jerks among our ranks. There’s enough ten­sion with clients and providers thanks to the eco­nomic hard­ships. So please, if you rec­og­nize any of these behav­iors as some­thing you or your col­leagues do, please do your best

Halfway-serious webvertising predictions for 2010

Most pre­dic­tions are either easy, safe, or just wrong. So why not add a few more to the list? I dare you to go on the record on which ones of these are wrong. Mobile Web will become even big­ger. The kids will con­tinue to text at an alarm­ing rate — it’s pri­vate you know. Social media

White elephants, advertising, and interactive and social media marketing

Today we’re doing our annual white ele­phant gift exchange. It can be a blast if you end up with a nice bot­tle of wine or an iTunes gift card. How­ever, the unlucky end up with gar­den gnomes and REO Speed­wagon LP’s. You never know what you’ll end up with in the end which makes it

Quick take on BlogWell

As an agency pro­fes­sional, I really enjoyed Blog­Well. It pro­vided a great insight into how social media efforts are viewed, inte­grated, and deployed by big brands. There was a lot of learn­ing to be had from the indi­vid­ual pre­sen­ters which I’ll go into in a later post. But there were a few 10,000-foot view take

How much should you have to give to get?

Like all par­ents of young chil­dren, I hate, hate, hate how much it costs to keep my kids in dia­pers. So when I opened a new pack of Hug­gies® I was happy to be noti­fied I pos­si­bly had won a life­time sup­ply. All I had to do was fill out an online form. OK. But the

Whatever it is you’re great at, something else is probably needed

The early part of my career was easy. Seemed like things just got bet­ter every year. I had my pic­ture in CA Mag­a­zine within a few months of get­ting my first busi­ness cards printed. On my sec­ond job was as pri­mary writer on the Oak­ley sun­glasses busi­ness. My next job included a lot of TV