Share Some people who get divorced from or break up with a lover often talk about how they forgot why they ever got involved with their special someone in the first place. Or they just wonder what happened to the love. As if it was a magical thing that came and went with the wind. These …
Tag Archives: marketing
Are we in a post-branding world?
Share Economic pressure has created a situation where marketers are asking for immediate results before they ask for perceived luxuries like brand recognition. Clients are demanding metrics that connect marketing to sales. Metrics for things like brand recognition are tough to tie to concrete things like sales and thus to ROI. They’re also pushing for media …
Why your advertising sucks part 3: You think people are stupid.
Share Image by byzantin3 via Flickr David Ogilvy said 40 years ago “the consumer is not a moron, she’s your wife.” It seems not everyone listened because the industry continues to insult her. Ogilvy’s quip may be one of the most quoted phrases in marketing and advertising but marketers often don’t think it applies to …
Why your advertising sucks. Part one: Trust.
Share Image by thorinside via Flickr You probably agree that most advertising isn’t creatively great or even good. From the outside, one might think it’s a business filled with dumb, untalented people serving marketing departments filled with bean counters who couldn’t care less if their dollars are producing a fetid mess. Truth is, too many advertising …
27 tips for business tweeters. Or a Twitter cheat sheet.
Share Image via CrunchBase A few months ago a client asked for a cheat sheet on how to uses social media tools. Here’s more or less what I gave them on Twitter. See something important missing, let me know and I’ll add it. Note: This list isn’t a substitute for a strategy. Follow some good …
Halfway-serious webvertising predictions for 2010
Share Most predictions are either easy, safe, or just wrong. So why not add a few more to the list? I dare you to go on the record on which ones of these are wrong. Mobile Web will become even bigger. The kids will continue to text at an alarming rate — it’s private you know. Social …
