Economic pressure has created a situation where marketers are asking for immediate results before they ask for perceived luxuries like brand recognition. Clients are demanding metrics that connect marketing to sales. Metrics for things like brand recognition are tough to tie to concrete things like sales and thus to ROI. They’re also pushing for media plans …
What’s worse than a yes man? Easy. A no man. (Or even a no woman.) Corporate culture breeds them just as incessantly as yes men. And, unfortunately, so do many large advertising agencies. OK. So who is the “no person?” And how do they make your advertising suck? Imagine a smart, no nonsense woman who has the power …
Image by pt via Flickr The world is a scary place when no one knows what’s going to happen next. All the models that told us how the economy and markets would behave aren’t working. It’s time for all of us to change but no one knows exactly how. But if you resist change, chances …
