Jimmy Gilmore – Writer – Director

When Arcade Fire took home record of the year Sun­day, a lot of peo­ple made note that an indie upstart, not asso­ci­ated with a big label was able to write, per­form and pro­duce, all by them­selves, the best album of the year. Unlike the “Lady,” they didn’t need the big machine of pro­duc­ers, mar­keters, and […]

Eco­nomic pres­sure has cre­ated a sit­u­a­tion where mar­keters are ask­ing for imme­di­ate results before they ask for per­ceived lux­u­ries like brand recog­ni­tion. Clients are demand­ing met­rics that con­nect mar­ket­ing to sales. Met­rics for things like brand recog­ni­tion are tough to tie to con­crete things like sales and thus to ROI. They’re also push­ing for media plans […]

What’s worse than a yes man? Easy. A no man. (Or even a no woman.) Cor­po­rate cul­ture breeds them just as inces­santly as yes men. And, unfor­tu­nately, so do many large adver­tis­ing agen­cies. OK. So who is the “no per­son?” And how do they make your adver­tis­ing suck? Imag­ine a smart, no non­sense woman who has the power […]

Image by pt via Flickr The world is a scary place when no one knows what’s going to hap­pen next. All the mod­els that told us how the econ­omy and mar­kets would behave aren’t work­ing. It’s time for all of us to change but no one knows exactly how. But if you resist change, chances […]