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Content creation is no longer a one screen process

Wednesday, November 2nd, 2011

Most single-media projects I’ve worked on in the last few years have included an after­thought. “Wouldn’t it be great to use this ______.” For­tu­nately I tend to over shoot things and have had the cre­ative abil­ity to find solu­tions for these after­thoughts. But the aver­age com­mer­cial pro­duc­tion these days usu­ally has lit­tle bud­get for getting […]

Why your advertising sucks part 7. You forgot why you hired your agency.

Thursday, July 29th, 2010

Some peo­ple who get divorced from or break up with a lover often talk about how they for­got why they ever got involved with their spe­cial some­one in the first place. Or they just won­der what hap­pened to the love. As if it was a mag­i­cal thing that came and went with the wind. These kinds […]

Turning the tables at the agency with social media

Thursday, July 22nd, 2010

Prob­a­bly the most fun thing about the agency embrac­ing social media has been the inter­nal learn­ing around the agency’s blog. Along with Jonathan, I play a cen­tral role in edit­ing and admin­is­trat­ing it. Being a copy­writer, you may think I’m going “yeah, it’s funny to see an AE strug­gle with the blank page.” (It’s not, because […]

Social media policies and why you need one

Wednesday, March 10th, 2010

Image by Getty Images via Daylife Just because you’re not ready for social media mar­ket­ing doesn’t mean you can put off estab­lish­ing a social media pol­icy for your busi­ness. Your employ­ees and cus­tomers are already active on social net­works, sooner or later they’ll engage. Arti­cle con­tin­ues on the Kil­gan­non Says Blog.

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