Most single-media projects I’ve worked on in the last few years have included an afterthought. “Wouldn’t it be great to use this ______.” Fortunately I tend to over shoot things and have had the creative ability to find solutions for these afterthoughts. But the average commercial production these days usually has little budget for getting …
Some people who get divorced from or break up with a lover often talk about how they forgot why they ever got involved with their special someone in the first place. Or they just wonder what happened to the love. As if it was a magical thing that came and went with the wind. These kinds …
Probably the most fun thing about the agency embracing social media has been the internal learning around the agency’s blog. Along with Jonathan, I play a central role in editing and administrating it. Being a copywriter, you may think I’m going “yeah, it’s funny to see an AE struggle with the blank page.” (It’s not, because …
Image by Getty Images via Daylife Just because you’re not ready for social media marketing doesn’t mean you can put off establishing a social media policy for your business. Your employees and customers are already active on social networks, sooner or later they’ll engage. Article continues on the Kilgannon Says Blog.
