Jimmy Gilmore – Writer – Director

Ok, so I stole the “col­lab­o­ra­tion is the new com­pe­ti­tion” hook from Alex Bogusky, a true sage of our indus­try. You can read about his inter­pre­ta­tions of this phrase on his site, but let me take a moment to explain how it affects my busi­ness oper­a­tionally and one way I think it effects every­one involved […]

Most single-media projects I’ve worked on in the last few years have included an after­thought. “Wouldn’t it be great to use this ______.” For­tu­nately I tend to over shoot things and have had the cre­ative abil­ity to find solu­tions for these after­thoughts. But the aver­age com­mer­cial pro­duc­tion these days usu­ally has lit­tle bud­get for getting […]

A study by Cisco VNI states that by 2014 90% of web traf­fic will be video. You might want to read that again. And no, it’s not a typo. This is prob­a­bly one of the more shock­ing num­bers on the rise of video on the Web but maybe not the only one that will amaze you: Did […]

A year ago I began a jour­ney that started at my for­mer employer. My job tran­si­tioned from being sim­ply a writer to a video con­tent cre­ator. Not only did I love this new role, I dis­cov­ered I had a real pas­sion for it. I also believed in what I was doing. It was the right thing […]

A recent arti­cle I wrote for my for­mer employer’s blog: Stu­dios are report­ing the biggest Memo­r­ial Day week­end ever.  Why is this impor­tant? The adver­tis­ing indus­try is con­sumed these days with arti­cles about the “chang­ing” media land­scape, detail­ing why it will never be the same. While it’s impor­tant that we keep up with the advancement […]

Back in the 50s, cut­ting edge adver­tis­ing was inspired by sci­ence and research. Agen­cies like Ted Bates stud­ied con­sumer behav­ior and attempted to manip­u­late con­sumers con­sumers into buy­ing prod­ucts with sci­ence rather than inspir­ing them thought­ful com­mu­ni­ca­tion. For­tu­nately Bill Bern­bach and the cre­ative rev­o­lu­tion came along and showed us a bet­ter way in where the […]

Back in the 90s I was on a list serve (remem­ber those?) on the con­ver­gence of media. The think­ing back then was that sooner or later tele­vi­sion would no longer be bound to the liv­ing room and that the Web wouldn’t be bound to the desk­top. They would con­verge. If con­tent could be deliv­ered at […]

There’s been a lot of dis­cus­sion lately about what the future’s cre­ative depart­ment should look like and who it should be headed by. Do tra­di­tional shops need to get rid of their old guard and make way for lead­ers and prac­ti­tion­ers steeped in the tra­di­tions of the dig­i­tal shops? Surely they need to get rid of […]

Image via Wikipedia Quick, how many copy points can you fit into a 60 sec­ond radio spot? The answer should be one. But many ads that really suck the big one are about two or three things – maybe even more. This is real easy to observe in a print ad. Just open your local newspaper […]

Image by deb­cll via Flickr Watch­ing my two and four-year-old daugh­ters learn about life can be a lit­tle dis­con­cert­ing at times. They fall down try­ing to do some­thing new, cry because they’re frus­trated with a dif­fi­cult task, or they try to get mommy to do it because it’s hard. As adults, we for­get how painful real […]