Share Ever met someone who never takes sides. Never makes a clear decision. Always wants the group to decide so he doesn’t run the risk of making anyone upset. You probably called this person wishy washy, indecisive or maybe even weak. And never a leader. Now imagine this person is your brand. A lot of …
Tag Archives: Facebook
Why are you so flaky online? Or 6 simple ways to maintain a consistent presence.
Share Image via Wikipedia I know people who are bright, energetic and engaged in person but don’t come off that way online. They have Facebook profiles that are never updated and Twitter accounts they haven’t posted to in weeks. Or worse, a blog that has gone entirely dark for months. Sure it’s hard to keep …
How’s your online personal brand doing? Or what we can learn from Tiger Woods.
Share This train wreck that’s been happening on all the gossip sites, new channels, and sports outlets should be driving two things home to everyone who lives in the digital age. There is no privacy and can’t control your personal brand. So what if you’re not Tiger Woods with millions of dollars of endorsements to worry …
Some connections are just better
Share The interwebs got me in touch with an old friend last week I had not talked to since I moved east. I picked up the phone and we picked up where we had left off – it was a great conversation. It was also connection worth renewing. But there are some people I see …
How much should you have to give to get?
Share Like all parents of young children, I hate, hate, hate how much it costs to keep my kids in diapers. So when I opened a new pack of Huggies® I was happy to be notified I possibly had won a lifetime supply. All I had to do was fill out an online form. OK. But …
Social media isn’t free. Nor should it be.
Share A few months ago I worked on an advertising project that came up because a client was promised some free production and media. This offer was too good to pass up so they asked the agency to add some value and help make the most out of the opportunity. I bet you know where …
Think TV Is Dead? You must still be looking at the idiot box.
Share I can’t tell you how many people have told me in the last year that TV is dead. Unlike the changes we’re seeing in printed media, this couldn’t be further from reality. Nevertheless, the way we’re watching TV has changed. But there are some misconceptions about the way we’re watching TV. For example, that …
Don’t start your social media effort with a Facebook page
Share When initially discussing social media with clients, often the first thing brought up is using Twitter or Facebook as an outgoing tool to push their advertising messages. If you’re thinking about social media from a traditional marketing perspective, there’s nothing wrong with this concept. It’s obviously a cheap media buy, and we all know …
Jimmy’s Week on the InterWebs 8–28-09
Share Posted late because, hey, I’m busy. I think this is the story of the week just because it’s such a good example of both what is wrong and why there is hope for the social web. A PR firm, Reverb Communication, was busted for gaming the iPhone app store. They seem pretty unapologetic about their …
Is Social Media Advertising?
Share Image by Straws pulled at random via Flickr Not so long ago advertising was TV, newspapers, magazine, outdoor and newspaper ads. Even with the Web in the mix, most “digital stuff” was left to digital specialist. As the digital space has become more important to consumers and clients and more money is invested, it’s …
