qq_tracker_code_advanced_default

Google Plus mania. Are we missing the forrest for the tree?

Thursday, June 30th, 2011

It seems when Google or Apple unveils some prod­uct the Twit­ter­sphere goes nuts for a few days or maybe a week. Peo­ple have being flam­ing the com­ment streams and mes­sage boards over FCP X for the last week, Google Buzz was a huge topic of con­ver­sa­tion for about three days. Wave, a lit­tle longer but […]

Is social media changing the world?

Thursday, February 24th, 2011

New post at Kil­gan­non Says: We’re in the midst of some rather trans­for­ma­tive times. Espe­cially if you hap­pen to live in the Mid­dle East.  Some are cred­it­ing Face­book and Twit­ter as key cat­a­lysts that helped to over­throw a 40-year dic­ta­tor­ship in Egypt. This phe­nom­e­non has spread through­out the Arab world from Yemen to Bahrain and is […]

Why your advertising sucks part 6. You’re scared you might offend someone.

Thursday, June 10th, 2010

Ever met some­one who never takes sides. Never makes a clear deci­sion. Always wants the group to decide so he doesn’t run the risk of mak­ing any­one upset. You prob­a­bly called this per­son wishy washy, inde­ci­sive or maybe even weak. And never a leader. Now imag­ine this per­son is your brand. A lot of marketers […]

Why are you so flaky online? Or 6 simple ways to maintain a consistent presence.

Tuesday, April 13th, 2010

Image via Wikipedia I know peo­ple who are bright, ener­getic and engaged in per­son but don’t come off that way online. They have Face­book pro­files that are never updated and Twit­ter accounts they haven’t posted to in weeks. Or worse, a blog that has gone entirely dark for months. Sure it’s hard to keep up […]

How’s your online personal brand doing? Or what we can learn from Tiger Woods.

Tuesday, December 15th, 2009

This train wreck that’s been hap­pen­ing on all the gos­sip sites, new chan­nels, and sports out­lets should be dri­ving two things home to every­one who lives in the dig­i­tal age. There is no pri­vacy and can’t con­trol your per­sonal brand. So what if you’re not Tiger Woods with mil­lions of dol­lars of endorse­ments to worry about? […]

Some connections are just better

Monday, October 26th, 2009

The inter­webs got me in touch with an old friend last week I had not talked to since I moved east. I picked up the phone and we picked up where we had left off – it was a great con­ver­sa­tion. It was also con­nec­tion worth renew­ing. But there are some peo­ple I see every […]

How much should you have to give to get?

Thursday, October 8th, 2009

Like all par­ents of young chil­dren, I hate, hate, hate how much it costs to keep my kids in dia­pers. So when I opened a new pack of Hug­gies® I was happy to be noti­fied I pos­si­bly had won a life­time sup­ply. All I had to do was fill out an online form. OK. But the […]

Social media isn’t free. Nor should it be.

Friday, October 2nd, 2009

A few months ago I worked on an adver­tis­ing project that came up because a client was promised some free pro­duc­tion and media. This offer was too good to pass up so they asked the agency to add some value and help make the most out of the oppor­tu­nity. I bet you know where I’m […]

TV Is Dead? You must still be looking at the idiot box.">Think TV Is Dead? You must still be looking at the idiot box.

Monday, September 28th, 2009

I can’t tell you how many peo­ple have told me in the last year that TV is dead. Unlike the changes we’re see­ing in printed media, this couldn’t be fur­ther from real­ity. Nev­er­the­less, the way we’re watch­ing TV has changed. But there are some mis­con­cep­tions about the way we’re watch­ing TV. For exam­ple, that everyone […]

Don’t start your social media effort with a Facebook page

Wednesday, September 16th, 2009

When ini­tially dis­cussing social media with clients, often the first thing brought up is using Twit­ter or Face­book as an out­go­ing tool to push their adver­tis­ing mes­sages. If you’re think­ing about social media from a tra­di­tional mar­ket­ing per­spec­tive, there’s noth­ing wrong with this con­cept. It’s obvi­ously a cheap media buy, and we all know that […]

I build branded content
Get Adobe Flash playerPlugin by wpburn.com wordpress themes

MySQL query error