Jimmy Gilmore – Writer – Director

Image by byzantin3 via Flickr David Ogilvy said 40 years ago “the con­sumer is not a moron, she’s your wife.” It seems not every­one lis­tened because the indus­try con­tin­ues to insult her. Ogilvy’s quip may be one of the most quoted phrases in mar­ket­ing and adver­tis­ing but mar­keters often don’t think it applies to them. …