New post on agency blog: The digital age has added a new responsibility to the creative’s job. It used to be that we just had to be funny, smart, and on target. Now we have to be measurable, and we must create content with measurement in mind. While this certainly sounds like an extra layer that …
When I first started in the ad business I couldn’t decide if I was an artist, a craftsman, or a hack. Now I’ve come to realize that I’m all of those at the same time, maybe even on the same day. It may be a creative business, but business it is and sometimes in business …
Image via Wikipedia My fist hit the table this morning. I was feeling passionate. Really passionate about my work. It’s an empowering thing – feeling so passionate about what you do that you’re willing to sacrafice your hand. The one you use to write with, which is how you make your living. My job doesn’t save …
