Jimmy Gilmore – Writer – Director

Image by batega via Flickr One of the ben­e­fits of work­ing as a cre­ative free­lancer for seven years is I got to see how dif­fer­ent agen­cies brief their clients and cre­ative teams on how they’re plan­ning to achieve adver­tis­ing goals. Ide­ally, all this infor­ma­tion is boiled down in a mag­i­cal doc­u­ment called the cre­ative strategy. […]