Tag Archives: creative director

Creative in the age of measurement.

New post on agency blog: The dig­i­tal age has added a new respon­si­bil­ity to the creative’s job. It used to be that we just had to be funny, smart, and on tar­get. Now we have to be mea­sur­able, and we must cre­ate con­tent with mea­sure­ment in mind. While this cer­tainly sounds like an extra layer that …

September 16, 2010 – 11:04 am | By Jimmy Gilmore | Posted in advertising | Tagged , , , | Comments (0)

Are “digital” creatives the future for traditional shops?

There’s been a lot of dis­cus­sion lately about what the future’s cre­ative depart­ment should look like and who it should be headed by. Do tra­di­tional shops need to get rid of their old guard and make way for lead­ers and prac­ti­tion­ers steeped in the tra­di­tions of the dig­i­tal shops? Surely they need to get rid of …

June 4, 2010 – 11:39 am | By Jimmy Gilmore | Posted in advertising, creative, interactive, marketing | Tagged , , , , , | Comments (1)