New post on agency blog: The digital age has added a new responsibility to the creative’s job. It used to be that we just had to be funny, smart, and on target. Now we have to be measurable, and we must create content with measurement in mind. While this certainly sounds like an extra layer that […]
More than a few of my posts have been about the difficulties of working in advertising these days. It’s always been a competitive industry with high burn out and turn over. But it’s been even worse lately thanks to the economy and the rapid change in technology. But there are also some really great things […]
As a writer and creative person, inspiration is something I’m supposed to know a lot about. I shouldn’t need your help, because I’m inspired to write witty, interesting things all the time, right? Certainly I’ve got a direct line to the muse? Unfortunately, there’s no bat phone for writers. Article continues here on agency blog.
Image via Wikipedia Quick, how many copy points can you fit into a 60 second radio spot? The answer should be one. But many ads that really suck the big one are about two or three things – maybe even more. This is real easy to observe in a print ad. Just open your local newspaper […]
Image by musha68000 via Flickr I’m a copywriter and also a social media guy. So a post by Jim Mitchem got me fired up last week. And it also got me thinking about the role that creative folks are playing in the social space right now. The reality is we’re not doing all that much […]