Tag Archives: Copywriter

Great big exciting changes in the next couple weeks

I don’t usu­ally blog about per­sonal things. I usu­ally post about per­sonal stuff on Face­book. But this is one of those few times that the per­sonal and pro­fes­sional are one. Over the last cou­ple years my pro­fes­sional direc­tion has changed slightly. No longer just writ­ing copy for ads and social media, I began edit­ing and then

The business of Art

When I first started in the ad busi­ness I couldn’t decide if I was an artist, a crafts­man, or a hack. Now I’ve come to real­ize that I’m all of those at the same time, maybe even on the same day. It may be a cre­ative busi­ness, but busi­ness it is and some­times in busi­ness

New post on Agency Blog — Thank you for sharing

Part of the creative’s job these days is to develop ways to encour­age shar­ing a new cam­paign. It’s no longer enough to cre­ate bril­liant cre­ative that con­nects with the audi­ence. Now, cre­ative needs to be so pow­er­ful that it encour­ages “engage­ment” and “shar­ing.” Read the rest here.

What the hell inspires me? Actually, you can.

As a writer and cre­ative per­son, inspi­ra­tion is some­thing I’m sup­posed to know a lot about. I shouldn’t need your help, because I’m inspired to write witty, inter­est­ing things all the time, right? Cer­tainly I’ve got a direct line to the muse? Unfor­tu­nately, there’s no bat phone for writ­ers. Arti­cle con­tin­ues here on agency blog.

Are “digital” creatives the future for traditional shops?

There’s been a lot of dis­cus­sion lately about what the future’s cre­ative depart­ment should look like and who it should be headed by. Do tra­di­tional shops need to get rid of their old guard and make way for lead­ers and prac­ti­tion­ers steeped in the tra­di­tions of the dig­i­tal shops? Surely they need to get rid of

Hey junior, wanna avoid producing #$2=@!. Or how to sell good work.

Image by Slight­ly­north via Flickr Fact of life, junior cre­ative: not every client is going to buy your great work. Some will just wear you down until what finally runs is just bad. Why? Pol­i­tics, bad taste, stu­pid­ity, or just plain arro­gance. And in a good econ­omy, great agen­cies fire them. But most agen­cies have

Time to stop pussy footing, creative folks.

Image by musha68000 via Flickr I’m a copy­writer and also a social media guy. So a post by Jim Mitchem got me fired up last week. And it also got me think­ing about the role that cre­ative folks are play­ing in the social space right now. The real­ity is we’re not doing all that much

Fast enough is the new good enough

Today fast enough is the new good enough. For­tu­nately, this will change and clients will start by ask­ing for qual­ity again, in addi­tion to cheap and fast. The cycli­cal nature of busi­ness will cause them to demand mem­o­rable and even enter­tain­ing work again. Do you have a plan for this even­tual turn back toward qual­ity? Are