Jimmy Gilmore – Writer – Director

A year ago I began a jour­ney that started at my for­mer employer. My job tran­si­tioned from being sim­ply a writer to a video con­tent cre­ator. Not only did I love this new role, I dis­cov­ered I had a real pas­sion for it. I also believed in what I was doing. It was the right thing […]

Eco­nomic pres­sure has cre­ated a sit­u­a­tion where mar­keters are ask­ing for imme­di­ate results before they ask for per­ceived lux­u­ries like brand recog­ni­tion. Clients are demand­ing met­rics that con­nect mar­ket­ing to sales. Met­rics for things like brand recog­ni­tion are tough to tie to con­crete things like sales and thus to ROI. They’re also push­ing for media plans […]

Image by batega via Flickr One of the ben­e­fits of work­ing as a cre­ative free­lancer for seven years is I got to see how dif­fer­ent agen­cies brief their clients and cre­ative teams on how they’re plan­ning to achieve adver­tis­ing goals. Ide­ally, all this infor­ma­tion is boiled down in a mag­i­cal doc­u­ment called the cre­ative strategy. […]