It’s been a few weeks since I posted here and for good reason. But this really isn’t the time or place to talk about it. (If you’re my Facebook friend and you know me personally, you already know why I haven’t posted.) I’ve written here before about the need to post frequently and maintain a …
Image by tripleman via Flickr Deciding what to fill the screen with can be challenging. And it’s also the subject of my latest post over at the agency blog.
Image by Peregrino Will Reign via Flickr I had two conversations with talented ad creatives yesterday that reminded me of how far maintaining this blog and my other sites have taken me in the last year. The first was about SEO and the second was about proficiency with development. Neither one of them had been …
Lewis Black via last.fm Some people love to rant. Even more people love to rant on a blog. Some blogs were even created for people to rant about politics, the price of milk, or even their ex’s grooming habits. In the non-digital world, people find that kind of behavior repulsive. They simply don’t want to …
Image by DavidErickson via Flickr Edit note: I know some folks are going to say I’m missing the point or I’m redefining the term. I’m writing this because I feel like it has to be said. Blogger transparency is mostly bull squeeze. Fellow bloggers, you may feel open and transparent but you can’t escape who you …
One of the first things you learn as a copywriter is that borrowed interest is a lame way to engage a consumer. What is borrowed interest? It is borrowing interest from a celebrity or something perceived as interesting, like skateboards or superheros and attaching it to a product with no logical tie. Sex may have …
