Jimmy Gilmore

Share Eco­nomic pres­sure has cre­ated a sit­u­a­tion where mar­keters are ask­ing for imme­di­ate results before they ask for per­ceived lux­u­ries like brand recog­ni­tion. Clients are demand­ing met­rics that con­nect mar­ket­ing to sales. Met­rics for things like brand recog­ni­tion are tough to tie to con­crete things like sales and thus to ROI. They’re also push­ing for media …