Jimmy Gilmore – Writer – Director

It seems when Google or Apple unveils some prod­uct the Twit­ter­sphere goes nuts for a few days or maybe a week. Peo­ple have being flam­ing the com­ment streams and mes­sage boards over FCP X for the last week, Google Buzz was a huge topic of con­ver­sa­tion for about three days. Wave, a lit­tle longer but […]

Back in the 50s, cut­ting edge adver­tis­ing was inspired by sci­ence and research. Agen­cies like Ted Bates stud­ied con­sumer behav­ior and attempted to manip­u­late con­sumers con­sumers into buy­ing prod­ucts with sci­ence rather than inspir­ing them thought­ful com­mu­ni­ca­tion. For­tu­nately Bill Bern­bach and the cre­ative rev­o­lu­tion came along and showed us a bet­ter way in where the […]

Ever met some­one who never takes sides. Never makes a clear deci­sion. Always wants the group to decide so he doesn’t run the risk of mak­ing any­one upset. You prob­a­bly called this per­son wishy washy, inde­ci­sive or maybe even weak. And never a leader. Now imag­ine this per­son is your brand. A lot of marketers […]

Image by byzantin3 via Flickr David Ogilvy said 40 years ago “the con­sumer is not a moron, she’s your wife.” It seems not every­one lis­tened because the indus­try con­tin­ues to insult her. Ogilvy’s quip may be one of the most quoted phrases in mar­ket­ing and adver­tis­ing but mar­keters often don’t think it applies to them. […]