Jimmy Gilmore – Writer – Director

Most single-media projects I’ve worked on in the last few years have included an after­thought. “Wouldn’t it be great to use this ______.” For­tu­nately I tend to over shoot things and have had the cre­ative abil­ity to find solu­tions for these after­thoughts. But the aver­age com­mer­cial pro­duc­tion these days usu­ally has lit­tle bud­get for getting […]

For the last 50 years, adver­tis­ing broad­cast and video pro­duc­tion has been an out­sourced process that uti­lizes a vast amount of agency bill­able hours, ven­dors and free­lancers while pro­vid­ing lit­tle direct con­trol over the process for the client. It’s not uncom­mon for a com­mer­cial shoot to rival a movie pro­duc­tion with the num­ber of crew […]

I don’t usu­ally blog about per­sonal things. I usu­ally post about per­sonal stuff on Face­book. But this is one of those few times that the per­sonal and pro­fes­sional are one. Over the last cou­ple years my pro­fes­sional direc­tion has changed slightly. No longer just writ­ing copy for ads and social media, I began edit­ing and then […]

There’s an anal­ogy I’ve been toss­ing around for a few years to just about any ad pro that will lis­ten. And yes, there are excep­tions to my lit­tle the­ory so just take it for what it’s worth — a lit­tle fun. Most large ad agen­cies are like Major League Base­ball teams. I don’t mean cre­ative boutiques, […]

It used to be an agency pro­fes­sional was expected to be a gen­er­al­ist in the specifics of mar­ket­ing and adver­tis­ing. It was under­stood that it’s impos­si­ble for a cre­ative, AE or media plan­ner to know every­thing about every­thing. Sure, you bet­ter know media buy­ing, strat­egy and cre­ative but no one expected a mid-level art director […]

Back in the 50s, cut­ting edge adver­tis­ing was inspired by sci­ence and research. Agen­cies like Ted Bates stud­ied con­sumer behav­ior and attempted to manip­u­late con­sumers con­sumers into buy­ing prod­ucts with sci­ence rather than inspir­ing them thought­ful com­mu­ni­ca­tion. For­tu­nately Bill Bern­bach and the cre­ative rev­o­lu­tion came along and showed us a bet­ter way in where the […]

When Arcade Fire took home record of the year Sun­day, a lot of peo­ple made note that an indie upstart, not asso­ci­ated with a big label was able to write, per­form and pro­duce, all by them­selves, the best album of the year. Unlike the “Lady,” they didn’t need the big machine of pro­duc­ers, mar­keters, and […]

Last year I went out on a limb and made some pre­dic­tions about the year to come. It has now passed. Well, what do I have to say for myself? Some of the pre­dic­tions were wrong, some were right, and some were easy. Let’s start with the easy. “The kids will still text at an alarming […]

New post on agency blog: The dig­i­tal age has added a new respon­si­bil­ity to the creative’s job. It used to be that we just had to be funny, smart, and on tar­get. Now we have to be mea­sur­able, and we must cre­ate con­tent with mea­sure­ment in mind. While this cer­tainly sounds like an extra layer that […]

In the age of social media, every­body want to be an expert and nobody ever wants to be an idiot. Ones idiocy could be on their per­ma­nent Twitter-record after all. But I’d like to stand up and say it’s OK to be an idiot, at least some­times. Early in my career I worked with a […]