Tag Archives: Advertising and Marketing

Why your advertising sucks. Part one: Trust.

Image by thorin­side via Flickr You prob­a­bly agree that most adver­tis­ing isn’t cre­atively great or even good. From the out­side, one might think it’s a busi­ness filled with dumb, untal­ented peo­ple serv­ing mar­ket­ing depart­ments filled with bean coun­ters who couldn’t care less if their dol­lars are pro­duc­ing a fetid mess. Truth is, too many adver­tis­ing agen­cies …

May 3, 2010 – 5:18 pm | By Jimmy Gilmore | Posted in advertising, marketing | Tagged , , , | Comments (2)

The creative strategy (or lack there of). Making your advertising make sense.

Image by batega via Flickr One of the ben­e­fits of work­ing as a cre­ative free­lancer for seven years is I got to see how dif­fer­ent agen­cies brief their clients and cre­ative teams on how they’re plan­ning to achieve adver­tis­ing goals. Ide­ally, all this infor­ma­tion is boiled down in a mag­i­cal doc­u­ment called the cre­ative strat­egy. …

February 1, 2010 – 12:04 pm | By Jimmy Gilmore | Posted in advertising | Tagged , , , , , | Comments (0)