A study by Cisco VNI states that by 2014 90% of web traffic will be video. You might want to read that again. And no, it’s not a typo. This is probably one of the more shocking numbers on the rise of video on the Web but maybe not the only one that will amaze you: Did …
A recent article I wrote for my former employer’s blog: Studios are reporting the biggest Memorial Day weekend ever. Why is this important? The advertising industry is consumed these days with articles about the “changing” media landscape, detailing why it will never be the same. While it’s important that we keep up with the advancement …
It used to be an agency professional was expected to be a generalist in the specifics of marketing and advertising. It was understood that it’s impossible for a creative, AE or media planner to know everything about everything. Sure, you better know media buying, strategy and creative but no one expected a mid-level art director …
Last year I went out on a limb and made some predictions about the year to come. It has now passed. Well, what do I have to say for myself? Some of the predictions were wrong, some were right, and some were easy. Let’s start with the easy. “The kids will still text at an alarming …
Probably the most fun thing about the agency embracing social media has been the internal learning around the agency’s blog. Along with Jonathan, I play a central role in editing and administrating it. Being a copywriter, you may think I’m going “yeah, it’s funny to see an AE struggle with the blank page.” (It’s not, because …
Image by jm3 via Flickr There’s a kind of deviant you can find in lurking in most ad agencies. Sometimes they’ve made it to the top, sometimes they’re just bottom dwellers but they rarely have a passion for what an agency actually produces – creative solutions to business problem. But they do aim to please …
Image by byzantin3 via Flickr David Ogilvy said 40 years ago “the consumer is not a moron, she’s your wife.” It seems not everyone listened because the industry continues to insult her. Ogilvy’s quip may be one of the most quoted phrases in marketing and advertising but marketers often don’t think it applies to them. …
