Jimmy Gilmore – Writer – Director

A study by Cisco VNI states that by 2014 90% of web traf­fic will be video. You might want to read that again. And no, it’s not a typo. This is prob­a­bly one of the more shock­ing num­bers on the rise of video on the Web but maybe not the only one that will amaze you: Did […]

A year ago I began a jour­ney that started at my for­mer employer. My job tran­si­tioned from being sim­ply a writer to a video con­tent cre­ator. Not only did I love this new role, I dis­cov­ered I had a real pas­sion for it. I also believed in what I was doing. It was the right thing […]

A recent arti­cle I wrote for my for­mer employer’s blog: Stu­dios are report­ing the biggest Memo­r­ial Day week­end ever.  Why is this impor­tant? The adver­tis­ing indus­try is con­sumed these days with arti­cles about the “chang­ing” media land­scape, detail­ing why it will never be the same. While it’s impor­tant that we keep up with the advancement […]

It used to be an agency pro­fes­sional was expected to be a gen­er­al­ist in the specifics of mar­ket­ing and adver­tis­ing. It was under­stood that it’s impos­si­ble for a cre­ative, AE or media plan­ner to know every­thing about every­thing. Sure, you bet­ter know media buy­ing, strat­egy and cre­ative but no one expected a mid-level art director […]

When Arcade Fire took home record of the year Sun­day, a lot of peo­ple made note that an indie upstart, not asso­ci­ated with a big label was able to write, per­form and pro­duce, all by them­selves, the best album of the year. Unlike the “Lady,” they didn’t need the big machine of pro­duc­ers, mar­keters, and […]

Last year I went out on a limb and made some pre­dic­tions about the year to come. It has now passed. Well, what do I have to say for myself? Some of the pre­dic­tions were wrong, some were right, and some were easy. Let’s start with the easy. “The kids will still text at an alarming […]

Prob­a­bly the most fun thing about the agency embrac­ing social media has been the inter­nal learn­ing around the agency’s blog. Along with Jonathan, I play a cen­tral role in edit­ing and admin­is­trat­ing it. Being a copy­writer, you may think I’m going “yeah, it’s funny to see an AE strug­gle with the blank page.” (It’s not, because […]

Ever met some­one who never takes sides. Never makes a clear deci­sion. Always wants the group to decide so he doesn’t run the risk of mak­ing any­one upset. You prob­a­bly called this per­son wishy washy, inde­ci­sive or maybe even weak. And never a leader. Now imag­ine this per­son is your brand. A lot of marketers […]

Image by jm3 via Flickr There’s a kind of deviant you can find in lurk­ing in most ad agen­cies. Some­times they’ve made it to the top, some­times they’re just bot­tom dwellers but they rarely have a pas­sion for what an agency actu­ally pro­duces – cre­ative solu­tions to busi­ness prob­lem. But they do aim to please […]

Image by byzantin3 via Flickr David Ogilvy said 40 years ago “the con­sumer is not a moron, she’s your wife.” It seems not every­one lis­tened because the indus­try con­tin­ues to insult her. Ogilvy’s quip may be one of the most quoted phrases in mar­ket­ing and adver­tis­ing but mar­keters often don’t think it applies to them. […]