After spending over a decade as a copywriter, and working through the internet explosion, I have a few opinions about what it takes to be a great copywriter in today’s creative environment. The three key elements are first, being well a rounded writer, second, having a great understanding of how media works, and third, and …
A study by Cisco VNI states that by 2014 90% of web traffic will be video. You might want to read that again. And no, it’s not a typo. This is probably one of the more shocking numbers on the rise of video on the Web but maybe not the only one that will amaze you: Did …
A recent article I wrote for my former employer’s blog: Studios are reporting the biggest Memorial Day weekend ever. Why is this important? The advertising industry is consumed these days with articles about the “changing” media landscape, detailing why it will never be the same. While it’s important that we keep up with the advancement …
It used to be an agency professional was expected to be a generalist in the specifics of marketing and advertising. It was understood that it’s impossible for a creative, AE or media planner to know everything about everything. Sure, you better know media buying, strategy and creative but no one expected a mid-level art director …
Last year I went out on a limb and made some predictions about the year to come. It has now passed. Well, what do I have to say for myself? Some of the predictions were wrong, some were right, and some were easy. Let’s start with the easy. “The kids will still text at an alarming …
Probably the most fun thing about the agency embracing social media has been the internal learning around the agency’s blog. Along with Jonathan, I play a central role in editing and administrating it. Being a copywriter, you may think I’m going “yeah, it’s funny to see an AE struggle with the blank page.” (It’s not, because …
