There’s an analogy I’ve been tossing around for a few years to just about any ad pro that will listen. And yes, there are exceptions to my little theory so just take it for what it’s worth — a little fun. Most large ad agencies are like Major League Baseball teams. I don’t mean creative boutiques, …
Last year I went out on a limb and made some predictions about the year to come. It has now passed. Well, what do I have to say for myself? Some of the predictions were wrong, some were right, and some were easy. Let’s start with the easy. “The kids will still text at an alarming …
There’s been a lot of discussion lately about what the future’s creative department should look like and who it should be headed by. Do traditional shops need to get rid of their old guard and make way for leaders and practitioners steeped in the traditions of the digital shops? Surely they need to get rid of …
Image via Wikipedia Quick, how many copy points can you fit into a 60 second radio spot? The answer should be one. But many ads that really suck the big one are about two or three things – maybe even more. This is real easy to observe in a print ad. Just open your local newspaper …
What’s worse than a yes man? Easy. A no man. (Or even a no woman.) Corporate culture breeds them just as incessantly as yes men. And, unfortunately, so do many large advertising agencies. OK. So who is the “no person?” And how do they make your advertising suck? Imagine a smart, no nonsense woman who has the power …
Image by thorinside via Flickr You probably agree that most advertising isn’t creatively great or even good. From the outside, one might think it’s a business filled with dumb, untalented people serving marketing departments filled with bean counters who couldn’t care less if their dollars are producing a fetid mess. Truth is, too many advertising agencies …
