Friday, May 13th, 2011There’s an analogy I’ve been tossing around for a few years to just about any ad pro that will listen. And yes, there are exceptions to my little theory so just take it for what it’s worth — a little fun. Most large ad agencies are like Major League Baseball teams. I don’t mean creative boutiques, […]
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Wednesday, January 19th, 2011Last year I went out on a limb and made some predictions about the year to come. It has now passed. Well, what do I have to say for myself? Some of the predictions were wrong, some were right, and some were easy. Let’s start with the easy. “The kids will still text at an alarming […]
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Tuesday, August 3rd, 2010Imagine a triangle. On one side is pushing tobacco. The other side is glamorizing gambling. And the last side is exploiting children. When I started my career this was the terrain I promised myself I would never work. And I never have. And, frankly, my moral compass hasn’t wavered much through the years. But I’ve never […]
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Friday, June 4th, 2010There’s been a lot of discussion lately about what the future’s creative department should look like and who it should be headed by. Do traditional shops need to get rid of their old guard and make way for leaders and practitioners steeped in the traditions of the digital shops? Surely they need to get rid of […]
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Wednesday, June 2nd, 2010Too many marketing departments spend countless hours navel gazing, trying to find a omniscient inner-voice. This oracle is supposed to communicate who they are as a company and what they need to tell their customers so that they will finally understand the value they offer the world. It never works. Sorry, navel gazers, your belly button […]
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Monday, May 17th, 2010Image via Wikipedia Quick, how many copy points can you fit into a 60 second radio spot? The answer should be one. But many ads that really suck the big one are about two or three things – maybe even more. This is real easy to observe in a print ad. Just open your local newspaper […]
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Friday, May 7th, 2010What’s worse than a yes man? Easy. A no man. (Or even a no woman.) Corporate culture breeds them just as incessantly as yes men. And, unfortunately, so do many large advertising agencies. OK. So who is the “no person?” And how do they make your advertising suck? Imagine a smart, no nonsense woman who has the power […]
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Monday, May 3rd, 2010Image by thorinside via Flickr You probably agree that most advertising isn’t creatively great or even good. From the outside, one might think it’s a business filled with dumb, untalented people serving marketing departments filled with bean counters who couldn’t care less if their dollars are producing a fetid mess. Truth is, too many advertising agencies […]
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Friday, November 6th, 2009This was 7:30 AM. Just dropped off the girls and went for a short hike. Had nowhere to be for the rest of the day really. Taking a deep breath today. Hope you have a chance for one too. Have a great weekend.
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