Tag Archives: ads

The great camera shootout — What it means for agency producers and creatives

Recently Zacuto, a cin­ema gear com­pany fin­ished it’s Great Cam­era Shootout 2. They tested many of the most pop­u­lar cam­eras now used in com­mer­cial pro­duc­tion as well as 35 neg­a­tive film. The results were sur­pris­ing to some and proof for the ini­ti­ated. But what does it really mean to those in the cre­ative indus­try fac­ing …

October 25, 2011 – 11:28 am | By Jimmy Gilmore | Posted in advertising, commercial production, creative, Web video | Tagged , , , , , , , , | Comments (0)

Hey, account guy, where’s your book?

Image by Street­Fly JZ via Flickr Every cre­ative in the busi­ness has a port­fo­lio. It’s our call­ing card, our proof of worth, and our stamp of iden­tity all rolled into one. Resume? Why do peo­ple even have those when a book says so much more about your abil­ity to work won­ders day in and day out? It’s …

May 13, 2010 – 8:00 pm | By Jimmy Gilmore | Posted in advertising, creative | Tagged , , , | Comments (0)

Monday morning ROI quarterbacking, ad Super Bowl of fiascos and some sentiment analysis

OK so you just dropped 2.5 mil­lion on media and another half mil­lion on pro­duc­tion for what? Piss­ing off a of women who make up 52% of your demo­graphic and influ­ence almost every pur­chase on the planet. Great job Dodge, Bud Light, Dove. And Audi, really? Not like the Twit­ter­verse wasn’t telling you don’t do …

February 8, 2010 – 1:58 pm | By Jimmy Gilmore | Posted in advertising, social media monitoring tools | Tagged , , , , , | Comments (0)

The risk reward index. Or are you trying hard enough to embarras yourself?

Back in the days when I used to pro­duce a lot of tele­vi­sion spots, I sat through hun­dreds and hun­dreds of the most awk­ward audi­tions. Some were more like an Amer­i­can Idol out­takes show than you’d like to believe. Why? Because actors are will­ing to take huge risks to get an oppor­tu­nity to do some­thing …

January 8, 2010 – 2:20 pm | By Jimmy Gilmore | Posted in advertising, social media | Tagged , , , , , | Comments (0)