Tag Archives: ads

Hey, account guy, where’s your book?

Share Image by Street­Fly JZ via Flickr Every cre­ative in the busi­ness has a port­fo­lio. It’s our call­ing card, our proof of worth, and our stamp of iden­tity all rolled into one. Resume? Why do peo­ple even have those when a book says so much more about your abil­ity to work won­ders day in and day out? …

May 13, 2010 – 8:00 pm | By Jimmy Gilmore | Posted in advertising, creative | Tagged , , , | View Comments

Monday morning ROI quarterbacking, ad Super Bowl of fiascos and some sentiment analysis

Share OK so you just dropped 2.5 mil­lion on media and another half mil­lion on pro­duc­tion for what? Piss­ing off a of women who make up 52% of your demo­graphic and influ­ence almost every pur­chase on the planet. Great job Dodge, Bud Light, Dove. And Audi, really? Not like the Twit­ter­verse wasn’t telling you don’t …

February 8, 2010 – 1:58 pm | By Jimmy Gilmore | Posted in advertising, social media monitoring tools | Tagged , , , , , | View Comments

The risk reward index. Or are you trying hard enough to embarras yourself?

Share Back in the days when I used to pro­duce a lot of tele­vi­sion spots, I sat through hun­dreds and hun­dreds of the most awk­ward audi­tions. Some were more like an Amer­i­can Idol out­takes show than you’d like to believe. Why? Because actors are will­ing to take huge risks to get an oppor­tu­nity to do …

January 8, 2010 – 2:20 pm | By Jimmy Gilmore | Posted in advertising, social media | Tagged , , , , , | View Comments