Jimmy Gilmore – Writer – Director

Recently Zacuto, a cin­ema gear com­pany fin­ished it’s Great Cam­era Shootout 2. They tested many of the most pop­u­lar cam­eras now used in com­mer­cial pro­duc­tion as well as 35 neg­a­tive film. The results were sur­pris­ing to some and proof for the ini­ti­ated. But what does it really mean to those in the cre­ative indus­try facing […]

A year ago I began a jour­ney that started at my for­mer employer. My job tran­si­tioned from being sim­ply a writer to a video con­tent cre­ator. Not only did I love this new role, I dis­cov­ered I had a real pas­sion for it. I also believed in what I was doing. It was the right thing […]

Back in the 50s, cut­ting edge adver­tis­ing was inspired by sci­ence and research. Agen­cies like Ted Bates stud­ied con­sumer behav­ior and attempted to manip­u­late con­sumers con­sumers into buy­ing prod­ucts with sci­ence rather than inspir­ing them thought­ful com­mu­ni­ca­tion. For­tu­nately Bill Bern­bach and the cre­ative rev­o­lu­tion came along and showed us a bet­ter way in where the […]

When Arcade Fire took home record of the year Sun­day, a lot of peo­ple made note that an indie upstart, not asso­ci­ated with a big label was able to write, per­form and pro­duce, all by them­selves, the best album of the year. Unlike the “Lady,” they didn’t need the big machine of pro­duc­ers, mar­keters, and […]

In the age of social media, every­body want to be an expert and nobody ever wants to be an idiot. Ones idiocy could be on their per­ma­nent Twitter-record after all. But I’d like to stand up and say it’s OK to be an idiot, at least some­times. Early in my career I worked with a […]

Imag­ine a tri­an­gle. On one side is push­ing tobacco. The other side is glam­or­iz­ing gam­bling. And the last side is exploit­ing chil­dren. When I started my career this was the ter­rain I promised myself I would never work. And I never have. And, frankly, my moral com­pass hasn’t wavered much through the years. But I’ve never […]

Part of the creative’s job these days is to develop ways to encour­age shar­ing a new cam­paign. It’s no longer enough to cre­ate bril­liant cre­ative that con­nects with the audi­ence. Now, cre­ative needs to be so pow­er­ful that it encour­ages “engage­ment” and “shar­ing.” Read the rest here.

Ever met some­one who never takes sides. Never makes a clear deci­sion. Always wants the group to decide so he doesn’t run the risk of mak­ing any­one upset. You prob­a­bly called this per­son wishy washy, inde­ci­sive or maybe even weak. And never a leader. Now imag­ine this per­son is your brand. A lot of marketers […]

As a writer and cre­ative per­son, inspi­ra­tion is some­thing I’m sup­posed to know a lot about. I shouldn’t need your help, because I’m inspired to write witty, inter­est­ing things all the time, right? Cer­tainly I’ve got a direct line to the muse? Unfor­tu­nately, there’s no bat phone for writ­ers. Arti­cle con­tin­ues here on agency blog.

Too many mar­ket­ing depart­ments spend count­less hours navel gaz­ing, try­ing to find a omni­scient inner-voice. This ora­cle is sup­posed to com­mu­ni­cate who they are as a com­pany and what they need to tell their cus­tomers so that they will finally under­stand the value they offer the world. It never works. Sorry, navel gaz­ers, your belly button […]