Thursday, April 14th, 2011Back in the 50s, cutting edge advertising was inspired by science and research. Agencies like Ted Bates studied consumer behavior and attempted to manipulate consumers consumers into buying products with science rather than inspiring them thoughtful communication. Fortunately Bill Bernbach and the creative revolution came along and showed us a better way in where the […]
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Thursday, May 13th, 2010Image by StreetFly JZ via Flickr Every creative in the business has a portfolio. It’s our calling card, our proof of worth, and our stamp of identity all rolled into one. Resume? Why do people even have those when a book says so much more about your ability to work wonders day in and day out? It’s […]
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Friday, February 5th, 2010Image by eschipul via Flickr Years ago, I used to get excited when the latest CA Annual was coming out so I could see what great work was happening at other agencies and what to aspire to next year. Over the years, the excitement of award season has faded but I still recognize value they […]
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Wednesday, January 27th, 2010Image by Tacit Requiem via Flickr Now more than ever, we agency professionals cannot afford to have cliche’ agency jerks among our ranks. There’s enough tension with clients and providers thanks to the economic hardships. So please, if you recognize any of these behaviors as something you or your colleagues do, please do your best […]
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Monday, January 11th, 2010Image via Wikipedia So you have already drunk the Twitter Koolaide. You’ve been tweeting awhile and now you have a few hundred followers and are following more people than you can keep track of using Twitter.com on your browser. And you’re beginning to feel that you’re probably not getting all that you could out of […]
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Friday, December 18th, 2009It’s been a difficult year in advertising and marketing to say the least. The worst in my memory. And the memory of everyone I’ve talked to — even the old timers. Signs point to a recovery in the spring for most businesses but the agency business is always quicker to suffer in downturns and the […]
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Thursday, December 17th, 2009Today we’re doing our annual white elephant gift exchange. It can be a blast if you end up with a nice bottle of wine or an iTunes gift card. However, the unlucky end up with garden gnomes and REO Speedwagon LP’s. You never know what you’ll end up with in the end which makes it […]
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Friday, December 11th, 2009I’m just about over Flash forever. I once heard flash refered to as it as the “flashy gold chain of the internet.” I tend to agree – especially when it’s used for a site intro. But I am guilty of using it on sites in the past, some of which I would still defend. I […]
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Thursday, December 10th, 2009Today fast enough is the new good enough. Fortunately, this will change and clients will start by asking for quality again, in addition to cheap and fast. The cyclical nature of business will cause them to demand memorable and even entertaining work again. Do you have a plan for this eventual turn back toward quality? Are […]
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Monday, December 7th, 2009My 3 year old had a ballet recital this weekend. It was awesome. 20 little girls just throwing it all out there for the sheer joy of doing something they enjoy. Big smiles on their faces and having the time of their short lives. Ballet is new to them and they’re finding great joy in it. […]
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