Jimmy Gilmore – Writer – Director

Back in the 50s, cut­ting edge adver­tis­ing was inspired by sci­ence and research. Agen­cies like Ted Bates stud­ied con­sumer behav­ior and attempted to manip­u­late con­sumers con­sumers into buy­ing prod­ucts with sci­ence rather than inspir­ing them thought­ful com­mu­ni­ca­tion. For­tu­nately Bill Bern­bach and the cre­ative rev­o­lu­tion came along and showed us a bet­ter way in where the […]

Image by Street­Fly JZ via Flickr Every cre­ative in the busi­ness has a port­fo­lio. It’s our call­ing card, our proof of worth, and our stamp of iden­tity all rolled into one. Resume? Why do peo­ple even have those when a book says so much more about your abil­ity to work won­ders day in and day out? It’s […]

Image by eschipul via Flickr Years ago, I used to get excited when the lat­est CA Annual was com­ing out so I could see what great work was hap­pen­ing at other agen­cies and what to aspire to next year. Over the years, the excite­ment of award sea­son has faded but I still rec­og­nize value they […]

Image by Tacit Requiem via Flickr Now more than ever, we agency pro­fes­sion­als can­not afford to have cliche’ agency jerks among our ranks. There’s enough ten­sion with clients and providers thanks to the eco­nomic hard­ships. So please, if you rec­og­nize any of these behav­iors as some­thing you or your col­leagues do, please do your best […]

Image via Wikipedia So you have already drunk the Twit­ter Koolaide. You’ve been tweet­ing awhile and now you have a few hun­dred fol­low­ers and are fol­low­ing more peo­ple than you can keep track of using Twitter.com on your browser. And you’re begin­ning to feel that you’re prob­a­bly not get­ting all that you could out of […]

It’s been a dif­fi­cult year in adver­tis­ing and mar­ket­ing to say the least. The worst in my mem­ory. And the mem­ory of every­one I’ve talked to — even the old timers. Signs point to a recov­ery in the spring for most busi­nesses but the agency busi­ness is always quicker to suf­fer in down­turns and the […]

Today we’re doing our annual white ele­phant gift exchange. It can be a blast if you end up with a nice bot­tle of wine or an iTunes gift card. How­ever, the unlucky end up with gar­den gnomes and REO Speed­wagon LP’s. You never know what you’ll end up with in the end which makes it […]

I’m just about over Flash for­ever. I once heard flash ref­ered to as it as the “flashy gold chain of the inter­net.” I tend to agree – espe­cially when it’s used for a site intro. But I am guilty of using it on sites in the past, some of which I would still defend. I […]

Today fast enough is the new good enough. For­tu­nately, this will change and clients will start by ask­ing for qual­ity again, in addi­tion to cheap and fast. The cycli­cal nature of busi­ness will cause them to demand mem­o­rable and even enter­tain­ing work again. Do you have a plan for this even­tual turn back toward qual­ity? Are […]

My 3 year old had a bal­let recital this week­end. It was awe­some. 20 lit­tle girls just throw­ing it all out there for the sheer joy of doing some­thing they enjoy. Big smiles on their faces and hav­ing the time of their short lives. Bal­let is new to them and they’re find­ing great joy in it. […]