Tag Archives: ad agency atlanta

Hey, account guy, where’s your book?

Share Image by Street­Fly JZ via Flickr Every cre­ative in the busi­ness has a port­fo­lio. It’s our call­ing card, our proof of worth, and our stamp of iden­tity all rolled into one. Resume? Why do peo­ple even have those when a book says so much more about your abil­ity to work won­ders day in and day out? …

May 13, 2010 – 8:00 pm | By Jimmy Gilmore | Posted in advertising, creative | Tagged , , , | View Comments

Award Shows. After all these years, I’m still conflicted.

Share Image by eschipul via Flickr Years ago, I used to get excited when the lat­est CA Annual was com­ing out so I could see what great work was hap­pen­ing at other agen­cies and what to aspire to next year. Over the years, the excite­ment of award sea­son has faded but I still rec­og­nize value …

February 5, 2010 – 1:03 pm | By Jimmy Gilmore | Posted in advertising | Tagged , , , , , , | View Comments

Top 10 signs you’re a douchey agency type?

Share Image by Tacit Requiem via Flickr Now more than ever, we agency pro­fes­sion­als can­not afford to have cliche’ agency jerks among our ranks. There’s enough ten­sion with clients and providers thanks to the eco­nomic hard­ships. So please, if you rec­og­nize any of these behav­iors as some­thing you or your col­leagues do, please do your …

January 27, 2010 – 9:53 am | By Jimmy Gilmore | Posted in advertising, future, interactive, social media | Tagged , , , , | View Comments

Managing the noise. What to do about Twitter overload.

Share Image via Wikipedia So you have already drunk the Twit­ter Koolaide. You’ve been tweet­ing awhile and now you have a few hun­dred fol­low­ers and are fol­low­ing more peo­ple than you can keep track of using Twitter.com on your browser. And you’re begin­ning to feel that you’re prob­a­bly not get­ting all that you could out …

January 11, 2010 – 11:11 pm | By Jimmy Gilmore | Posted in Twitter, social media | Tagged , , , , , , | View Comments

Give yourself a holiday bonus

Share It’s been a dif­fi­cult year in adver­tis­ing and mar­ket­ing to say the least. The worst in my mem­ory. And the mem­ory of every­one I’ve talked to — even the old timers. Signs point to a recov­ery in the spring for most busi­nesses but the agency busi­ness is always quicker to suf­fer in down­turns and …

December 18, 2009 – 5:17 pm | By Jimmy Gilmore | Posted in advertising, interactive, social media | Tagged , , , , , | View Comments

White elephants, advertising, and interactive and social media marketing

Share Today we’re doing our annual white ele­phant gift exchange. It can be a blast if you end up with a nice bot­tle of wine or an iTunes gift card. How­ever, the unlucky end up with gar­den gnomes and REO Speed­wagon LP’s. You never know what you’ll end up with in the end which makes …

December 17, 2009 – 12:53 pm | By Jimmy Gilmore | Posted in Web 2.0, advertising, interactive, social media | Tagged , , , , , | View Comments

Hey flash people, it’s a mobile world

Share I’m just about over Flash for­ever. I once heard flash ref­ered to as it as the “flashy gold chain of the inter­net.” I tend to agree – espe­cially when it’s used for a site intro. But I am guilty of using it on sites in the past, some of which I would still defend. …

December 11, 2009 – 1:12 pm | By Jimmy Gilmore | Posted in Web 2.0 | Tagged , , , , , , , , | View Comments

Fast enough is the new good enough

Share Today fast enough is the new good enough. For­tu­nately, this will change and clients will start by ask­ing for qual­ity again, in addi­tion to cheap and fast. The cycli­cal nature of busi­ness will cause them to demand mem­o­rable and even enter­tain­ing work again. Do you have a plan for this even­tual turn back toward qual­ity? …

December 10, 2009 – 11:08 am | By Jimmy Gilmore | Posted in advertising | Tagged , , , | View Comments

Loose you inhibitions

Share My 3 year old had a bal­let recital this week­end. It was awe­some. 20 lit­tle girls just throw­ing it all out there for the sheer joy of doing some­thing they enjoy. Big smiles on their faces and hav­ing the time of their short lives. Bal­let is new to them and they’re find­ing great joy in …

December 7, 2009 – 3:00 pm | By Jimmy Gilmore | Posted in social media | Tagged , , , , | View Comments

Is content the future of advertising?

Share Image by neoni­hil via Flickr I’m writ­ing this from the set. I’m a day and a half into the pro­duc­tion of a series of infor­ma­tional videos for a B2B client. Trust me, if you’re not in the auto­mo­tive whole­sale remar­ket­ing busi­ness, you prob­a­bly won’t ever want to see them. And that’s totally fine. Over …

November 24, 2009 – 1:08 pm | By Jimmy Gilmore | Posted in Web 2.0, future | Tagged , , , , , , | View Comments