Jimmy Gilmore – Writer – Director

A short post on why we selected Social Radar as our social media mon­i­tor­ing software.

War­ren G Hard­ing ran for pres­i­dent for promis­ing a “return to nor­malcy.” The word nor­malcy didn’t sound nor­mal back then either. But his slo­gan did tap into the uncer­tainty and rapid change of the time. They’d just gone through a war in which the rules had changed thanks to a tech­no­log­i­cal trans­for­ma­tion. The whole coun­try had […]

My first expe­ri­ence with Bac­kNoise ever was three weeks ago at the New Media Atlanta con­fer­ence. Bac­kNoise is a web­site that allows peo­ple watch­ing an event to pro­vide a run­ning com­men­tary of what is hap­pen­ing. They can do it anony­mously or, if they choose, com­ment using their name. What this pro­vided was a win­dow into what […]

When ini­tially dis­cussing social media with clients, often the first thing brought up is using Twit­ter or Face­book as an out­go­ing tool to push their adver­tis­ing mes­sages. If you’re think­ing about social media from a tra­di­tional mar­ket­ing per­spec­tive, there’s noth­ing wrong with this con­cept. It’s obvi­ously a cheap media buy, and we all know that […]

Agen­cies have heard loudly that serv­ing the same old sauce isn’t going to land new clients and keep old ones. Things have to change soI’m going to go way out on a limb and make some predictions.

Image via Crunch­Base Notice this doesn’t say “Top Ten.” Just ten things, as a mod­est prac­ti­tioner of copy and social media, I think aren’t obvi­ous to peo­ple com­ing to social media from adver­tis­ing. I expect some peo­ple will have a few prob­lems with this list. That should be expected, we are still defin­ing social media. […]