A short post on why we selected Social Radar as our social media monitoring software.
Tag Archives: 2.0
Return to Normalcy?
Share Warren G Harding ran for president for promising a “return to normalcy.” The word normalcy didn’t sound normal back then either. But his slogan did tap into the uncertainty and rapid change of the time. They’d just gone through a war in which the rules had changed thanks to a technological transformation. The whole country …
New Media Atlanta and the BackNoise controversy
Share My first experience with BackNoise ever was three weeks ago at the New Media Atlanta conference. BackNoise is a website that allows people watching an event to provide a running commentary of what is happening. They can do it anonymously or, if they choose, comment using their name. What this provided was a window into …
Don’t start your social media effort with a Facebook page
Share When initially discussing social media with clients, often the first thing brought up is using Twitter or Facebook as an outgoing tool to push their advertising messages. If you’re thinking about social media from a traditional marketing perspective, there’s nothing wrong with this concept. It’s obviously a cheap media buy, and we all know …
Four predictions on the future of advertising. Yes, there is one.
Agencies have heard loudly that serving the same old sauce isn’t going to land new clients and keep old ones. Things have to change soI’m going to go way out on a limb and make some predictions.
Ten things advertising people need to know about social media
Share Image via CrunchBase Notice this doesn’t say “Top Ten.” Just ten things, as a modest practitioner of copy and social media, I think aren’t obvious to people coming to social media from advertising. I expect some people will have a few problems with this list. That should be expected, we are still defining social …
