Category Archives: Web 2.0

Social currency is the new capital

Image by Jim Lin­wood via Flickr Have you worked your ass off so you could get to a place where peo­ple have to come to you? Does you chest well up with pride because you’re an really impor­tant guy or gal?  You’ve got money, pres­tige, things and even a fancy title. Maybe you even belong

The Internet is “just like”..er nothing. So stop saying it is.

Image via Wikipedia Ed note: For the pur­pose of this post, when I say the Inter­net I’m includ­ing all Inter­net mar­ket­ing, includ­ing social media mar­ket­ing. Just about every meet­ing on social media or inter­ac­tive mar­ket­ing there is some­one who says it’s just like ___. You can put what ever you want in that blank because

So what about Google Buzz?

Image via Crunch­Base Yes­ter­day Google launched Google Buzz with a “so what” that rang much clearer but with less of a let down than last weeks iPad intro­duc­tion. It’s not fully acti­vated so I haven’t used it on my desk­top Gmail yet (yes, I acti­vated it) but it is work­ing on my iPhone. It looks

Time and space shifing — or it’s not about the iPad

Image by Getty Images via Daylife When it comes to media con­sump­tion, my kids don’t under­stand time and space the way I do.  For them, a pro­gram is on when they turn it on. The idea of being in a cer­tain place at a cer­tain time to watch their favorite pro­grams seems a lit­tle ridicu­lous

White elephants, advertising, and interactive and social media marketing

Today we’re doing our annual white ele­phant gift exchange. It can be a blast if you end up with a nice bot­tle of wine or an iTunes gift card. How­ever, the unlucky end up with gar­den gnomes and REO Speed­wagon LP’s. You never know what you’ll end up with in the end which makes it

How’s your online personal brand doing? Or what we can learn from Tiger Woods.

This train wreck that’s been hap­pen­ing on all the gos­sip sites, new chan­nels, and sports out­lets should be dri­ving two things home to every­one who lives in the dig­i­tal age. There is no pri­vacy and can’t con­trol your per­sonal brand. So what if you’re not Tiger Woods with mil­lions of dol­lars of endorse­ments to worry about?

Hey flash people, it’s a mobile world

I’m just about over Flash for­ever. I once heard flash ref­ered to as it as the “flashy gold chain of the inter­net.” I tend to agree – espe­cially when it’s used for a site intro. But I am guilty of using it on sites in the past, some of which I would still defend. I

Social media and my half marathon

Tomor­row I’m run­ning the Atlanta Half Marathon. Back in my early 20s I would have been much bet­ter pre­pared for this effort. I was a com­pet­i­tive cyclist and didn’t have the same job and fam­ily com­mit­ments I do today. In fact, the old me would prob­a­bly say that present me is ill pre­pared. So what

Is content the future of advertising?

Image by neoni­hil via Flickr I’m writ­ing this from the set. I’m a day and a half into the pro­duc­tion of a series of infor­ma­tional videos for a B2B client. Trust me, if you’re not in the auto­mo­tive whole­sale remar­ket­ing busi­ness, you prob­a­bly won’t ever want to see them. And that’s totally fine. Over the

Google Wave is not a replacement for email. Or a case for Gmail.

Finally got my Wave invite and I have a first impres­sion. Google has made the case that Wave is what email would have been been had it been built with today’s tech­nol­ogy. But Google Wave strikes me more as a col­lab­o­ra­tion tool rather than a replace­ment for email. Frankly, I know a lot of peo­ple