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Archive for the 'Web 2.0' Category

Fluid Films Vision Part 3 — Collaboration Is The New Competition

Friday, November 11th, 2011

Ok, so I stole the “col­lab­o­ra­tion is the new com­pe­ti­tion” hook from Alex Bogusky, a true sage of our indus­try. You can read about his inter­pre­ta­tions of this phrase on his site, but let me take a moment to explain how it affects my busi­ness oper­a­tionally and one way I think it effects every­one involved […]

Fluid Films Vision Part 2. Technology has changed everything

Wednesday, August 10th, 2011

For the last 50 years, adver­tis­ing broad­cast and video pro­duc­tion has been an out­sourced process that uti­lizes a vast amount of agency bill­able hours, ven­dors and free­lancers while pro­vid­ing lit­tle direct con­trol over the process for the client. It’s not uncom­mon for a com­mer­cial shoot to rival a movie pro­duc­tion with the num­ber of crew […]

Announcement. Fluid Films. Branded Content for Broadcast, the Web, and the Future.

Monday, August 1st, 2011

A year ago I began a jour­ney that started at my for­mer employer. My job tran­si­tioned from being sim­ply a writer to a video con­tent cre­ator. Not only did I love this new role, I dis­cov­ered I had a real pas­sion for it. I also believed in what I was doing. It was the right thing […]

From the agency blog: Nine reasons the media revolution is really an evolution.

Monday, June 20th, 2011

A recent arti­cle I wrote for my for­mer employer’s blog: Stu­dios are report­ing the biggest Memo­r­ial Day week­end ever.  Why is this impor­tant? The adver­tis­ing indus­try is con­sumed these days with arti­cles about the “chang­ing” media land­scape, detail­ing why it will never be the same. While it’s impor­tant that we keep up with the advancement […]

TV and Apple TV battle to transform the living room.">Convergence, is it finally here? Google TV and Apple TV battle to transform the living room.

Monday, October 4th, 2010

Back in the 90s I was on a list serve (remem­ber those?) on the con­ver­gence of media. The think­ing back then was that sooner or later tele­vi­sion would no longer be bound to the liv­ing room and that the Web wouldn’t be bound to the desk­top. They would con­verge. If con­tent could be deliv­ered at […]

Idol Predictomatic. Social media monitoring American Idol prediction.

Wednesday, May 26th, 2010

I haven’t watched much of Amer­i­can Idol. I’m really not a fan of the sign­ing but I am a fan of using social media to pre­dict pop­u­lar­ity con­tests. So lets give it a go. First lets look at sen­ti­ment. Seems my taste for indie rock (and not pop bal­lads) isn’t shared by every­one. Sen­ti­ment for these […]

Lost. Is everyone feeling as let down as me? Let’s find out.

Tuesday, May 25th, 2010

What I found to be a rather dis­ap­point­ing finale to ABC’s Lost is per­fect time for a lit­tle sen­ti­ment analy­sis fun using the social media mon­i­tor­ing tool Social Radar. What do I expect to see after the end a show that was much loved show? I’m expect­ing to see a real dive in some pretty positive […]

What’s your frequency?

Thursday, April 8th, 2010

Image by PunkJr via Flickr I’m writ­ing this from “video vil­lage” on the set of a video and print pro­duc­tion in LA. I’ve been really, really busy with this cam­paign so I haven’t had time to blog as much this last week. So what bet­ter time to address blog­ging fre­quency – which is exactly what […]

Top 10 reasons to rant somewhere other than your blog or your Twitter account

Wednesday, March 17th, 2010

Lewis Black via last.fm Some peo­ple love to rant. Even more peo­ple love to rant on a blog. Some blogs were even cre­ated for peo­ple to rant about pol­i­tics, the price of milk, or even their ex’s groom­ing habits. In the non-digital world, peo­ple find that kind of behav­ior repul­sive. They sim­ply don’t want to […]

Social currency is the new capital

Monday, March 15th, 2010

Image by Jim Lin­wood via Flickr Have you worked your ass off so you could get to a place where peo­ple have to come to you? Does you chest well up with pride because you’re an really impor­tant guy or gal?  You’ve got money, pres­tige, things and even a fancy title. Maybe you even belong […]

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