Archive for the 'Web 2.0' Category
Friday, November 11th, 2011Ok, so I stole the “collaboration is the new competition” hook from Alex Bogusky, a true sage of our industry. You can read about his interpretations of this phrase on his site, but let me take a moment to explain how it affects my business operationally and one way I think it effects everyone involved […]
Posted in Branded Content, copywriting, creative, future, Web 2.0 | No Comments »
Wednesday, August 10th, 2011For the last 50 years, advertising broadcast and video production has been an outsourced process that utilizes a vast amount of agency billable hours, vendors and freelancers while providing little direct control over the process for the client. It’s not uncommon for a commercial shoot to rival a movie production with the number of crew […]
Posted in advertising, Branded Content, Web 2.0, Web video | No Comments »
Monday, August 1st, 2011A year ago I began a journey that started at my former employer. My job transitioned from being simply a writer to a video content creator. Not only did I love this new role, I discovered I had a real passion for it. I also believed in what I was doing. It was the right thing […]
Posted in advertising, copywriting, creative, Web 2.0, Web video | 2 Comments »
Monday, June 20th, 2011A recent article I wrote for my former employer’s blog: Studios are reporting the biggest Memorial Day weekend ever. Why is this important? The advertising industry is consumed these days with articles about the “changing” media landscape, detailing why it will never be the same. While it’s important that we keep up with the advancement […]
Posted in advertising, creative, future, social media, Web 2.0 | No Comments »
Monday, October 4th, 2010Back in the 90s I was on a list serve (remember those?) on the convergence of media. The thinking back then was that sooner or later television would no longer be bound to the living room and that the Web wouldn’t be bound to the desktop. They would converge. If content could be delivered at […]
Posted in interactive, Web 2.0 | No Comments »
Wednesday, May 26th, 2010I haven’t watched much of American Idol. I’m really not a fan of the signing but I am a fan of using social media to predict popularity contests. So lets give it a go. First lets look at sentiment. Seems my taste for indie rock (and not pop ballads) isn’t shared by everyone. Sentiment for these […]
Posted in social media, social media monitoring tools, Web 2.0 | 1 Comment »
Tuesday, May 25th, 2010What I found to be a rather disappointing finale to ABC’s Lost is perfect time for a little sentiment analysis fun using the social media monitoring tool Social Radar. What do I expect to see after the end a show that was much loved show? I’m expecting to see a real dive in some pretty positive […]
Posted in interactive, social media, social media monitoring tools, Web 2.0 | 1 Comment »
Thursday, April 8th, 2010Image by PunkJr via Flickr I’m writing this from “video village” on the set of a video and print production in LA. I’ve been really, really busy with this campaign so I haven’t had time to blog as much this last week. So what better time to address blogging frequency – which is exactly what […]
Posted in blogging, social media, Web 2.0 | No Comments »
Wednesday, March 17th, 2010Lewis Black via last.fm Some people love to rant. Even more people love to rant on a blog. Some blogs were even created for people to rant about politics, the price of milk, or even their ex’s grooming habits. In the non-digital world, people find that kind of behavior repulsive. They simply don’t want to […]
Posted in social media, Web 2.0 | No Comments »
Monday, March 15th, 2010Image by Jim Linwood via Flickr Have you worked your ass off so you could get to a place where people have to come to you? Does you chest well up with pride because you’re an really important guy or gal? You’ve got money, prestige, things and even a fancy title. Maybe you even belong […]
Posted in social media, Web 2.0 | No Comments »