Category Archives: social media

The blank screen. What will you blog about?

Image by triple­man via Flickr Decid­ing what to fill the screen with can be chal­leng­ing. And it’s also the sub­ject of my lat­est post over at the agency blog.

Why are you so flaky online? Or 6 simple ways to maintain a consistent presence.

Image via Wikipedia I know peo­ple who are bright, ener­getic and engaged in per­son but don’t come off that way online. They have Face­book pro­files that are never updated and Twit­ter accounts they haven’t posted to in weeks. Or worse, a blog that has gone entirely dark for months. Sure it’s hard to keep up

What’s your frequency?

Image by PunkJr via Flickr I’m writ­ing this from “video vil­lage” on the set of a video and print pro­duc­tion in LA. I’ve been really, really busy with this cam­paign so I haven’t had time to blog as much this last week. So what bet­ter time to address blog­ging fre­quency – which is exactly what

Why I blog. Or I’ve learned more here than…

Image by Pere­grino Will Reign via Flickr I had two con­ver­sa­tions with tal­ented ad cre­atives yes­ter­day that reminded me of how far main­tain­ing this blog and my other sites have taken me in the last year. The first was about SEO and the sec­ond was about pro­fi­ciency with devel­op­ment. Nei­ther one of them had been

Is your brand a community?

Image by Meer via Flickr A com­mu­nity is a place where peo­ple come to gather, do things for each other and orga­nize around com­mon ideals and goals. In com­mu­ni­ties, peo­ple build trust and cre­ate rela­tion­ships that hope­fully last life­times and maybe even gen­er­a­tions. Does this sound like your busi­ness? Maybe or maybe not. But it

Desktop twitter apps. A down-and-dirty review.

Image via Crunch­Base If you’re still using Twit­ter from Twitter.com, I have to say you’re mak­ing it hard on your­self and you’re not get­ting all you can out of it. Desk­top apps are one way to make it eas­ier to track fol­low­ers, respond, orga­nize and mon­i­tor your pro­file or brand. I usu­ally make an effort to

Top 10 reasons to rant somewhere other than your blog or your Twitter account

Lewis Black via last.fm Some peo­ple love to rant. Even more peo­ple love to rant on a blog. Some blogs were even cre­ated for peo­ple to rant about pol­i­tics, the price of milk, or even their ex’s groom­ing habits. In the non-digital world, peo­ple find that kind of behav­ior repul­sive. They sim­ply don’t want to

Social currency is the new capital

Image by Jim Lin­wood via Flickr Have you worked your ass off so you could get to a place where peo­ple have to come to you? Does you chest well up with pride because you’re an really impor­tant guy or gal?  You’ve got money, pres­tige, things and even a fancy title. Maybe you even belong

The Internet is “just like”..er nothing. So stop saying it is.

Image via Wikipedia Ed note: For the pur­pose of this post, when I say the Inter­net I’m includ­ing all Inter­net mar­ket­ing, includ­ing social media mar­ket­ing. Just about every meet­ing on social media or inter­ac­tive mar­ket­ing there is some­one who says it’s just like ___. You can put what ever you want in that blank because

Social media policies and why you need one

Image by Getty Images via Daylife Just because you’re not ready for social media mar­ket­ing doesn’t mean you can put off estab­lish­ing a social media pol­icy for your busi­ness. Your employ­ees and cus­tomers are already active on social net­works, sooner or later they’ll engage. Arti­cle con­tin­ues on the Kil­gan­non Says Blog.