Category Archives: social media

Personal time. Sometimes you have to take some from social media too.

Share It’s been a few weeks since I posted here and for good rea­son. But this really isn’t the time or place to talk about it. (If you’re my Face­book friend and you know me per­son­ally, you already know why I haven’t posted.) I’ve writ­ten here before about the need to post fre­quently and main­tain

Why your advertising sucks part 5. It’s designed to make you feel good.

Share Too many mar­ket­ing depart­ments spend count­less hours navel gaz­ing, try­ing to find a omni­scient inner-voice. This ora­cle is sup­posed to com­mu­ni­cate who they are as a com­pany and what they need to tell their cus­tomers so that they will finally under­stand the value they offer the world. It never works. Sorry, navel gaz­ers, your belly

Idol Predictomatic. Social media monitoring American Idol prediction.

Share I haven’t watched much of Amer­i­can Idol. I’m really not a fan of the sign­ing but I am a fan of using social media to pre­dict pop­u­lar­ity con­tests. So lets give it a go. First lets look at sen­ti­ment. Seems my taste for indie rock (and not pop bal­lads) isn’t shared by every­one. Sen­ti­ment for

Lost. Is everyone feeling as let down as me? Let’s find out.

Share What I found to be a rather dis­ap­point­ing finale to ABC’s Lost is per­fect time for a lit­tle sen­ti­ment analy­sis fun using the social media mon­i­tor­ing tool Social Radar. What do I expect to see after the end a show that was much loved show? I’m expect­ing to see a real dive in some pretty

The blank screen. What will you blog about?

Share Image by triple­man via Flickr Decid­ing what to fill the screen with can be chal­leng­ing. And it’s also the sub­ject of my lat­est post over at the agency blog.

Why are you so flaky online? Or 6 simple ways to maintain a consistent presence.

Share Image via Wikipedia I know peo­ple who are bright, ener­getic and engaged in per­son but don’t come off that way online. They have Face­book pro­files that are never updated and Twit­ter accounts they haven’t posted to in weeks. Or worse, a blog that has gone entirely dark for months. Sure it’s hard to keep

What’s your frequency?

Share Image by PunkJr via Flickr I’m writ­ing this from “video vil­lage” on the set of a video and print pro­duc­tion in LA. I’ve been really, really busy with this cam­paign so I haven’t had time to blog as much this last week. So what bet­ter time to address blog­ging fre­quency – which is exactly

Why I blog. Or I’ve learned more here than…

Share Image by Pere­grino Will Reign via Flickr I had two con­ver­sa­tions with tal­ented ad cre­atives yes­ter­day that reminded me of how far main­tain­ing this blog and my other sites have taken me in the last year. The first was about SEO and the sec­ond was about pro­fi­ciency with devel­op­ment. Nei­ther one of them had

Is your brand a community?

Share Image by Meer via Flickr A com­mu­nity is a place where peo­ple come to gather, do things for each other and orga­nize around com­mon ideals and goals. In com­mu­ni­ties, peo­ple build trust and cre­ate rela­tion­ships that hope­fully last life­times and maybe even gen­er­a­tions. Does this sound like your busi­ness? Maybe or maybe not. But

Desktop twitter apps. A down-and-dirty review.

Share Image via Crunch­Base If you’re still using Twit­ter from Twitter.com, I have to say you’re mak­ing it hard on your­self and you’re not get­ting all you can out of it. Desk­top apps are one way to make it eas­ier to track fol­low­ers, respond, orga­nize and mon­i­tor your pro­file or brand. I usu­ally make an effort