Share It’s been a few weeks since I posted here and for good reason. But this really isn’t the time or place to talk about it. (If you’re my Facebook friend and you know me personally, you already know why I haven’t posted.) I’ve written here before about the need to post frequently and maintain …
Category Archives: Site News
Top 13 things every advertising copywriter should know about SEO
Share Image by marciookabe via Flickr Most ad agencies have historically hired specialists to handle the digital part of the equation – leaving creatives to play and not worry so much about the technical details. After all, they’ve got plenty on their plate learning programs, production skills, and just cranking out killer creative. Who needs …
Getting excited about the Super Bowl? So am I.
Share Image via Wikipedia With two daughters under the age of four, I don’t get a lot of time to watch football. But I’m going to make some time this Sunday for some football — and for the ads, of course. More on the Kilganon blog.
Social media and search. They go together like hot dogs and buns.
Share Image via Wikipedia Lets face it not everybody likes hot dogs or buns but it doesn’t mean you can ignore either if you’re trying to have a party. This is something I’ve been noticing gets messed up enough that it was worth writing about. The article is posted on the agency blog.
Are you just glad to have a job?
Share Well, that blows. Really, it does. I know a lot of people just like you. After all, the economy is awful, so who would quit any job? Even if you’re severely overworked. There have been days, where I’ve felt just like you. Thankfully, it’s not persistent. Fortunately, my job is pretty diverse. Wasn’t always that …
When employees tweet their mouth off
Share You knew it would happen. An employee was gonna blow a gasket on Twitter. So now you’re thinking maybe this social media thing needs to be clamped down on. And just when it was starting to pay off too. Well did you plan for when the implosion happens? You’ve got a plan for workplace accidents, …
Some connections are just better
Share The interwebs got me in touch with an old friend last week I had not talked to since I moved east. I picked up the phone and we picked up where we had left off – it was a great conversation. It was also connection worth renewing. But there are some people I see …
Nobody Knows Everything
Share I was talking with a group of social media folks about metrics the other day and it made me think of a famous quote by William Goldman, the Hollywood screenwriter “Nobody knows anything.” Goldman was talking about how nobody in Hollywood knows if a movie is going to do well. There are just so …
How much should you have to give to get?
Share Like all parents of young children, I hate, hate, hate how much it costs to keep my kids in diapers. So when I opened a new pack of Huggies® I was happy to be notified I possibly had won a lifetime supply. All I had to do was fill out an online form. OK. But …
