It used to be an agency professional was expected to be a generalist in the specifics of marketing and advertising. It was understood that it’s impossible for a creative, AE or media planner to know everything about everything. Sure, you better know media buying, strategy and creative but no one expected a mid-level art director …
Last year everyone was screaming “social media, social media” at me. This year they’ve been screaming video. What does that mean? It means that social media has become more ingrained in the agency and folks no longer need to me to answer questions on how to. This is great for both me and the agency. It …
Ever gone out to dinner with someone who constantly cuts you off to talk about themselves? Ever work next to someone who bores you with what they did over the weekend while you’re trying to work? Or maybe you have a mother-in-law who continuously explains to you how things are supposed to be done while …
It’s been a few weeks since I posted here and for good reason. But this really isn’t the time or place to talk about it. (If you’re my Facebook friend and you know me personally, you already know why I haven’t posted.) I’ve written here before about the need to post frequently and maintain a …
Image by marciookabe via Flickr Most ad agencies have historically hired specialists to handle the digital part of the equation – leaving creatives to play and not worry so much about the technical details. After all, they’ve got plenty on their plate learning programs, production skills, and just cranking out killer creative. Who needs another …
Image via Wikipedia With two daughters under the age of four, I don’t get a lot of time to watch football. But I’m going to make some time this Sunday for some football — and for the ads, of course. More on the Kilganon blog.
Image via Wikipedia Lets face it not everybody likes hot dogs or buns but it doesn’t mean you can ignore either if you’re trying to have a party. This is something I’ve been noticing gets messed up enough that it was worth writing about. The article is posted on the agency blog.
Well, that blows. Really, it does. I know a lot of people just like you. After all, the economy is awful, so who would quit any job? Even if you’re severely overworked. There have been days, where I’ve felt just like you. Thankfully, it’s not persistent. Fortunately, my job is pretty diverse. Wasn’t always that way. …
You knew it would happen. An employee was gonna blow a gasket on Twitter. So now you’re thinking maybe this social media thing needs to be clamped down on. And just when it was starting to pay off too. Well did you plan for when the implosion happens? You’ve got a plan for workplace accidents, legal …
