Category Archives: Site News

Personal time. Sometimes you have to take some from social media too.

Share It’s been a few weeks since I posted here and for good rea­son. But this really isn’t the time or place to talk about it. (If you’re my Face­book friend and you know me per­son­ally, you already know why I haven’t posted.) I’ve writ­ten here before about the need to post fre­quently and main­tain

Top 13 things every advertising copywriter should know about SEO

Share Image by mar­ciook­abe via Flickr Most ad agen­cies have his­tor­i­cally hired spe­cial­ists to han­dle the dig­i­tal part of the equa­tion – leav­ing cre­atives to play and not worry so much about the tech­ni­cal details. After all, they’ve got plenty on their plate learn­ing pro­grams, pro­duc­tion skills, and just crank­ing out killer cre­ative. Who needs

Getting excited about the Super Bowl? So am I.

Share Image via Wikipedia With two daugh­ters under the age of four, I don’t get a lot of time to watch foot­ball. But I’m going to make some time this Sun­day for some foot­ball — and for the ads, of course. More on the Kilganon blog.

Social media and search. They go together like hot dogs and buns.

Share Image via Wikipedia Lets face it not every­body likes hot dogs or buns but it doesn’t mean you can ignore either if you’re try­ing to have a party. This is some­thing I’ve been notic­ing gets messed up enough that it was worth writ­ing about. The arti­cle is posted on the agency blog.

Today is an off day

Share This was 7:30 AM. Just dropped off the girls and went for a short hike. Had nowhere to be for the rest of the day really. Tak­ing a deep breath today. Hope you have a chance for one too. Have a great weekend.

Are you just glad to have a job?

Share Well, that blows. Really, it does. I know a lot of peo­ple just like you. After all, the econ­omy is awful, so who would quit any job? Even if you’re severely over­worked. There have been days, where I’ve felt just like you. Thank­fully, it’s not per­sis­tent. For­tu­nately, my job is pretty diverse. Wasn’t always that

When employees tweet their mouth off

Share You knew it would hap­pen. An employee was gonna blow a gas­ket on Twit­ter. So now you’re think­ing maybe this social media thing needs to be clamped down on. And just when it was start­ing to pay off too. Well did you plan for when the implo­sion hap­pens? You’ve got a plan for work­place acci­dents,

Some connections are just better

Share The inter­webs got me in touch with an old friend last week I had not talked to since I moved east. I picked up the phone and we picked up where we had left off – it was a great con­ver­sa­tion. It was also con­nec­tion worth renew­ing. But there are some peo­ple I see

Nobody Knows Everything

Share I was talk­ing with a group of social media folks about met­rics the other day and it made me think of a famous quote by William Gold­man, the Hol­ly­wood screen­writer “Nobody knows any­thing.” Gold­man was talk­ing about how nobody in Hol­ly­wood knows if a movie is going to do well. There are just so

How much should you have to give to get?

Share Like all par­ents of young chil­dren, I hate, hate, hate how much it costs to keep my kids in dia­pers. So when I opened a new pack of Hug­gies® I was happy to be noti­fied I pos­si­bly had won a life­time sup­ply. All I had to do was fill out an online form. OK. But