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Archive for the 'media' Category

Time and space shifing — or it’s not about the iPad

Thursday, February 4th, 2010

Image by Getty Images via Daylife When it comes to media con­sump­tion, my kids don’t under­stand time and space the way I do.  For them, a pro­gram is on when they turn it on. The idea of being in a cer­tain place at a cer­tain time to watch their favorite pro­grams seems a lit­tle ridiculous […]

What tribe are you? Tribalization of media and audiance.

Saturday, January 23rd, 2010

I was recently asked what was the biggest change in the last decade. I thought: easy, tri­bi­liza­tion. Mar­shall McLuhan pre­dicted it and it hap­pened. Peo­ple feel more con­nected these days but actu­ally they’re less con­nected as a whole. They’re now organ­i­cally build­ing tribes and speak­ing to each other in their own coded lan­guage. Turn on […]

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