Share Some people who get divorced from or break up with a lover often talk about how they forgot why they ever got involved with their special someone in the first place. Or they just wonder what happened to the love. As if it was a magical thing that came and went with the wind. These …
Category Archives: marketing
Personal time. Sometimes you have to take some from social media too.
Share It’s been a few weeks since I posted here and for good reason. But this really isn’t the time or place to talk about it. (If you’re my Facebook friend and you know me personally, you already know why I haven’t posted.) I’ve written here before about the need to post frequently and maintain …
Are we in a post-branding world?
Share Economic pressure has created a situation where marketers are asking for immediate results before they ask for perceived luxuries like brand recognition. Clients are demanding metrics that connect marketing to sales. Metrics for things like brand recognition are tough to tie to concrete things like sales and thus to ROI. They’re also pushing for media …
Are “digital” creatives the future for traditional shops?
Share There’s been a lot of discussion lately about what the future’s creative department should look like and who it should be headed by. Do traditional shops need to get rid of their old guard and make way for leaders and practitioners steeped in the traditions of the digital shops? Surely they need to get rid …
Why your advertising sucks part 3: You think people are stupid.
Share Image by byzantin3 via Flickr David Ogilvy said 40 years ago “the consumer is not a moron, she’s your wife.” It seems not everyone listened because the industry continues to insult her. Ogilvy’s quip may be one of the most quoted phrases in marketing and advertising but marketers often don’t think it applies to …
Why your advertising sucks part 2. The power of no.
Share What’s worse than a yes man? Easy. A no man. (Or even a no woman.) Corporate culture breeds them just as incessantly as yes men. And, unfortunately, so do many large advertising agencies. OK. So who is the “no person?” And how do they make your advertising suck? Imagine a smart, no nonsense woman who has the …
Why your advertising sucks. Part one: Trust.
Share Image by thorinside via Flickr You probably agree that most advertising isn’t creatively great or even good. From the outside, one might think it’s a business filled with dumb, untalented people serving marketing departments filled with bean counters who couldn’t care less if their dollars are producing a fetid mess. Truth is, too many advertising …
