Archive for the 'interactive' Category
Thursday, December 15th, 20112011 was destined to be the year of mobile. Why? Because “this year” has been for the predicted to be the year of mobile for the last 10 years. With the explosive growth in tablets in the last year it’s safe to say it finally, truly was the year of mobile. Transitioning to video business this […]
Posted in creative, future, interactive | No Comments »
Tuesday, August 2nd, 2011A study by Cisco VNI states that by 2014 90% of web traffic will be video. You might want to read that again. And no, it’s not a typo. This is probably one of the more shocking numbers on the rise of video on the Web but maybe not the only one that will amaze you: Did […]
Posted in advertising, Branded Content, creative, interactive, social media, Web video | No Comments »
Sunday, July 31st, 2011I don’t usually blog about personal things. I usually post about personal stuff on Facebook. But this is one of those few times that the personal and professional are one. Over the last couple years my professional direction has changed slightly. No longer just writing copy for ads and social media, I began editing and then […]
Posted in advertising, copywriting, future, interactive, social media, Web video | No Comments »
Tuesday, July 12th, 2011This article is reposted from KilgannonSays, my former employers blog. Last week the Twittersphere was all abuzz about Google+. A simple search shows the network already has 9 million users. Probably even more by the time you read this. My first impression is that it is no Google Wave, Apple Ping, or even Google Buzz. In […]
Posted in advertising, future, interactive, social media | No Comments »
Monday, May 23rd, 2011It’s been about a week now since I cut the cable off. Why? Several reasons actually. Lousy service and rising prices mainly. Not just from one company but from both of the providers that are available to me. And no, I’m not going to get a satellite dish – BTDT. Cutting the cable also provides me […]
Posted in future, interactive | No Comments »
Thursday, April 14th, 2011Back in the 50s, cutting edge advertising was inspired by science and research. Agencies like Ted Bates studied consumer behavior and attempted to manipulate consumers consumers into buying products with science rather than inspiring them thoughtful communication. Fortunately Bill Bernbach and the creative revolution came along and showed us a better way in where the […]
Posted in advertising, interactive, marketing | No Comments »
Thursday, February 24th, 2011New post at Kilgannon Says: We’re in the midst of some rather transformative times. Especially if you happen to live in the Middle East. Some are crediting Facebook and Twitter as key catalysts that helped to overthrow a 40-year dictatorship in Egypt. This phenomenon has spread throughout the Arab world from Yemen to Bahrain and is […]
Posted in advertising, blogging, creative, interactive, social media, Twitter | No Comments »
Wednesday, January 19th, 2011Last year I went out on a limb and made some predictions about the year to come. It has now passed. Well, what do I have to say for myself? Some of the predictions were wrong, some were right, and some were easy. Let’s start with the easy. “The kids will still text at an alarming […]
Posted in advertising, future, interactive | No Comments »
Monday, October 4th, 2010Back in the 90s I was on a list serve (remember those?) on the convergence of media. The thinking back then was that sooner or later television would no longer be bound to the living room and that the Web wouldn’t be bound to the desktop. They would converge. If content could be delivered at […]
Posted in interactive, Web 2.0 | No Comments »
Tuesday, July 6th, 2010It’s been a few weeks since I posted here and for good reason. But this really isn’t the time or place to talk about it. (If you’re my Facebook friend and you know me personally, you already know why I haven’t posted.) I’ve written here before about the need to post frequently and maintain a […]
Posted in interactive, marketing, Site News, social media | No Comments »