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Archive for the 'interactive' Category

2011 — A retrospective

Thursday, December 15th, 2011

2011 was des­tined to be the year of mobile. Why? Because “this year” has been for the pre­dicted to be the year of mobile for the last 10 years. With the explo­sive growth in tablets in the last year it’s safe to say it finally, truly was the year of mobile. Tran­si­tion­ing to video busi­ness this […]

The Fluid Films Vision Part 1

Tuesday, August 2nd, 2011

A study by Cisco VNI states that by 2014 90% of web traf­fic will be video. You might want to read that again. And no, it’s not a typo. This is prob­a­bly one of the more shock­ing num­bers on the rise of video on the Web but maybe not the only one that will amaze you: Did […]

Great big exciting changes in the next couple weeks

Sunday, July 31st, 2011

I don’t usu­ally blog about per­sonal things. I usu­ally post about per­sonal stuff on Face­book. But this is one of those few times that the per­sonal and pro­fes­sional are one. Over the last cou­ple years my pro­fes­sional direc­tion has changed slightly. No longer just writ­ing copy for ads and social media, I began edit­ing and then […]

From the Kilgannon Blog: Google+ is here. What should marketers do about it.

Tuesday, July 12th, 2011

This arti­cle is reposted from Kil­gan­non­Says, my for­mer employ­ers blog. Last week the Twit­ter­sphere was all abuzz about Google+. A sim­ple search shows the net­work already has 9 mil­lion users. Prob­a­bly even more by the time you read this.  My first impres­sion is that it is no Google Wave, Apple Ping, or even Google Buzz. In […]

Cutting the cord. An adman living without cable.

Monday, May 23rd, 2011

It’s been about a week now since I cut the cable off. Why? Sev­eral rea­sons actu­ally. Lousy ser­vice and ris­ing prices mainly. Not just from one com­pany but from both of the providers that are avail­able to me. And no, I’m not going to get a satel­lite dish – BTDT. Cut­ting the cable also pro­vides me […]

Why your advertising sucks part 9 — you’re bogged down in the technology

Thursday, April 14th, 2011

Back in the 50s, cut­ting edge adver­tis­ing was inspired by sci­ence and research. Agen­cies like Ted Bates stud­ied con­sumer behav­ior and attempted to manip­u­late con­sumers con­sumers into buy­ing prod­ucts with sci­ence rather than inspir­ing them thought­ful com­mu­ni­ca­tion. For­tu­nately Bill Bern­bach and the cre­ative rev­o­lu­tion came along and showed us a bet­ter way in where the […]

Is social media changing the world?

Thursday, February 24th, 2011

New post at Kil­gan­non Says: We’re in the midst of some rather trans­for­ma­tive times. Espe­cially if you hap­pen to live in the Mid­dle East.  Some are cred­it­ing Face­book and Twit­ter as key cat­a­lysts that helped to over­throw a 40-year dic­ta­tor­ship in Egypt. This phe­nom­e­non has spread through­out the Arab world from Yemen to Bahrain and is […]

2010 predictions. A look back.

Wednesday, January 19th, 2011

Last year I went out on a limb and made some pre­dic­tions about the year to come. It has now passed. Well, what do I have to say for myself? Some of the pre­dic­tions were wrong, some were right, and some were easy. Let’s start with the easy. “The kids will still text at an alarming […]

TV and Apple TV battle to transform the living room.">Convergence, is it finally here? Google TV and Apple TV battle to transform the living room.

Monday, October 4th, 2010

Back in the 90s I was on a list serve (remem­ber those?) on the con­ver­gence of media. The think­ing back then was that sooner or later tele­vi­sion would no longer be bound to the liv­ing room and that the Web wouldn’t be bound to the desk­top. They would con­verge. If con­tent could be deliv­ered at […]

Personal time. Sometimes you have to take some from social media too.

Tuesday, July 6th, 2010

It’s been a few weeks since I posted here and for good rea­son. But this really isn’t the time or place to talk about it. (If you’re my Face­book friend and you know me per­son­ally, you already know why I haven’t posted.) I’ve writ­ten here before about the need to post fre­quently and main­tain a  […]

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