I’ve never been a fan of New Years Resolutions. The ideas of self improvement and setting goals are great. But New Years Resolutions are for the most part, doomed for faliure. It’s as if people subconciously say, “I’m going to set a goal that’s slightly out of reach, then attempt it for a month, then …
Most predictions are either easy, safe, or just wrong. So why not add a few more to the list? I dare you to go on the record on which ones of these are wrong. Mobile Web will become even bigger. The kids will continue to text at an alarming rate — it’s private you know. Social media …
Gone are the days of the long lunches and concepting over beers. I have accepted it. The new norm is “I need it tomorrow.” Or, “do you think you can have something by end of day?” No self preserving account executive uses the word “no” anymore. This leaves us creative types pulling more and more out …
Image by danorbit. via Flickr The latest technology to get people all hot and bothered in mobile web marketing is augmented reality. Because the technology is so new we don’t require any creativity from the people employing the medium other than than just using it proficiently. This is going to change rapidly with all Web …
Warren G Harding ran for president for promising a “return to normalcy.” The word normalcy didn’t sound normal back then either. But his slogan did tap into the uncertainty and rapid change of the time. They’d just gone through a war in which the rules had changed thanks to a technological transformation. The whole country had …
The early part of my career was easy. Seemed like things just got better every year. I had my picture in CA Magazine within a few months of getting my first business cards printed. On my second job was as primary writer on the Oakley sunglasses business. My next job included a lot of TV …
Agencies have heard loudly that serving the same old sauce isn’t going to land new clients and keep old ones. Things have to change soI’m going to go way out on a limb and make some predictions.
