Jimmy Gilmore – Writer – Director

2011 was des­tined to be the year of mobile. Why? Because “this year” has been for the pre­dicted to be the year of mobile for the last 10 years. With the explo­sive growth in tablets in the last year it’s safe to say it finally, truly was the year of mobile. Tran­si­tion­ing to video busi­ness this […]

Ok, so I stole the “col­lab­o­ra­tion is the new com­pe­ti­tion” hook from Alex Bogusky, a true sage of our indus­try. You can read about his inter­pre­ta­tions of this phrase on his site, but let me take a moment to explain how it affects my busi­ness oper­a­tionally and one way I think it effects every­one involved […]

I don’t usu­ally blog about per­sonal things. I usu­ally post about per­sonal stuff on Face­book. But this is one of those few times that the per­sonal and pro­fes­sional are one. Over the last cou­ple years my pro­fes­sional direc­tion has changed slightly. No longer just writ­ing copy for ads and social media, I began edit­ing and then […]

This arti­cle is reposted from Kil­gan­non­Says, my for­mer employ­ers blog. Last week the Twit­ter­sphere was all abuzz about Google+. A sim­ple search shows the net­work already has 9 mil­lion users. Prob­a­bly even more by the time you read this.  My first impres­sion is that it is no Google Wave, Apple Ping, or even Google Buzz. In […]

It seems when Google or Apple unveils some prod­uct the Twit­ter­sphere goes nuts for a few days or maybe a week. Peo­ple have being flam­ing the com­ment streams and mes­sage boards over FCP X for the last week, Google Buzz was a huge topic of con­ver­sa­tion for about three days. Wave, a lit­tle longer but […]

A recent arti­cle I wrote for my for­mer employer’s blog: Stu­dios are report­ing the biggest Memo­r­ial Day week­end ever.  Why is this impor­tant? The adver­tis­ing indus­try is con­sumed these days with arti­cles about the “chang­ing” media land­scape, detail­ing why it will never be the same. While it’s impor­tant that we keep up with the advancement […]

It’s been about a week now since I cut the cable off. Why? Sev­eral rea­sons actu­ally. Lousy ser­vice and ris­ing prices mainly. Not just from one com­pany but from both of the providers that are avail­able to me. And no, I’m not going to get a satel­lite dish – BTDT. Cut­ting the cable also pro­vides me […]

When Arcade Fire took home record of the year Sun­day, a lot of peo­ple made note that an indie upstart, not asso­ci­ated with a big label was able to write, per­form and pro­duce, all by them­selves, the best album of the year. Unlike the “Lady,” they didn’t need the big machine of pro­duc­ers, mar­keters, and […]

Last year I went out on a limb and made some pre­dic­tions about the year to come. It has now passed. Well, what do I have to say for myself? Some of the pre­dic­tions were wrong, some were right, and some were easy. Let’s start with the easy. “The kids will still text at an alarming […]

Eco­nomic pres­sure has cre­ated a sit­u­a­tion where mar­keters are ask­ing for imme­di­ate results before they ask for per­ceived lux­u­ries like brand recog­ni­tion. Clients are demand­ing met­rics that con­nect mar­ket­ing to sales. Met­rics for things like brand recog­ni­tion are tough to tie to con­crete things like sales and thus to ROI. They’re also push­ing for media plans […]