It used to be an agency professional was expected to be a generalist in the specifics of marketing and advertising. It was understood that it’s impossible for a creative, AE or media planner to know everything about everything. Sure, you better know media buying, strategy and creative but no one expected a mid-level art director …
New post at Kilgannon Says: We’re in the midst of some rather transformative times. Especially if you happen to live in the Middle East. Some are crediting Facebook and Twitter as key catalysts that helped to overthrow a 40-year dictatorship in Egypt. This phenomenon has spread throughout the Arab world from Yemen to Bahrain and is …
The old moto was “shoot it on 35.” And if there were good folks behind the lens, you were virtually ensured a decent negative to make pretty pictures in post production. “Shoot it in HD” has a lot less meaning. In fact, HD is a delivery format and not really a camera format. And since …
There’s been a mass hysteria in the blogosphere for the last couple years. People are claiming that advertising is dead, the world has changed, and the only way to truly communicate a meaningful message to your consumer is to use social media. In this scenario, the forward thinking Social Media agency or a Digital Agency …
It’s not new to complain about the craft of writing being under assault. I’m sure when the printing press was invented monks everywhere were cursing Gutenberg’s terrible invention. These days, writers in the ad world are called upon less and less to be simply professional and proficient writers. But I see this as less an …
More than a few of my posts have been about the difficulties of working in advertising these days. It’s always been a competitive industry with high burn out and turn over. But it’s been even worse lately thanks to the economy and the rapid change in technology. But there are also some really great things …
If you work as a creative, chances are your job isn’t nearly as glamorous as you imagined it would be in portfolio school. Like the kid shooting hoops in the driveway, or practicing his pitching on the mound, you most likely imagined yourself becoming the hero by applying your skills against adversity. Instead of sinking …
When I first started in the ad business I couldn’t decide if I was an artist, a craftsman, or a hack. Now I’ve come to realize that I’m all of those at the same time, maybe even on the same day. It may be a creative business, but business it is and sometimes in business …
